How ROC (Return on Collisions) can be a KPI of desirable intangible human outcomes
What is Serendipity?
- In the context of this talk, Serendipity is the unintentional discovery of beneficial resources.
- For example, in cities it’s a consequence random collision of strangers leading to flows of ideas and collaborations.
Totally removing random interactions can suppress innovative insights
- Better to generate some Serendipity for subsequent appraisal.
- Real innovation and problem-solving all stem from genuine human connections.
- Spontaneous interactions aren't just nice to have – they're essential for innovation.
How to harness data, behavioural science, and smart design to create new enablers of Serendipity.