Kristen is a marketing technology leader focused on making product information more accurate, usable, and connected. As Manager, Marketing Services Content at Deutsch Family Wine & Spirits, she works across product marketing, digital asset management, sales enablement, and e-commerce to improve how product information moves through the business.

Great feedback from Creative Operations Sydney 2024

Abby Blackmore (Host), IHAC - The HS team did a great job, and everyone I spoke to was absolutely fizzing that it’s finally a fixture downunder!

Jonathan Bernard, AFL - I enjoyed the session!  Great engagement with the attendees too.

Christie Sinai, Xero - It was an amazing event, probably one of the best I've been to. I look forward to the next one!

Barbara has over 18 years at Orange and has driven digital transformation through strategic brand and UX initiatives – from launching the Group’s Brand site to managing intranets and digital asset platforms.

Barbara leads the Brand site strategy to make it a powerful tool for consistency, collaboration, and content governance across the Group. She combines strategic thinking with user-centered design and operational excellence in complex environments.
 

Context

While nearly three-quarters of creative and marketing professionals report satisfaction with their creative process, significant inefficiencies persist; 40% say they frequently experience campaign delays, and 43% report that 5% or more of their ad spend is wasted as a result. These delays not only cost teams time and budget, but also impact morale, scalability, and revenue generation.

New data

Dr. Valerie Irvine is an internationally-recognized Associate Professor of Educational Technology in the Faculty of Education at the University of Victoria (UVic), where she is a member of the Senate and is area advisor for educational technology with courses and programs ranging from first year to PhD. She also serves as the Director of the Technology Integration and Evaluation (TIE) Research Lab. With a Ph.D. in Educational Psychology (Instructional Technology) from the University of Alberta and bachelor's degrees in Education and English from the University of British Columbia, Dr.

Bill is the Digital Archivist at the New York Philharmonic, where he leads the institution’s digital asset management, metadata strategy, and digital preservation initiatives. He oversees the Philharmonic’s DAM platform and develops systems and workflows that support the stewardship and public discovery of nearly two centuries of institutional history through the Shelby White & Leon Levy Digital Archives.