Life Sciences

The mission of HS Life Sciences is to provide a forum to review and discuss what is now possible in the industry.

Welcome to HS Life Sciences
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HS Life Sciences
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Course Summary

  1. Pharmaceutical Marketing (Course Overview)
    Neal Wolff – Eclipse Life Sciences
     
  2. Positioning and branding in pharmaceuticals
    Richard D. Czerniawski – Brand Development Network International
     
  3. Effective promotion and advertising in pharmaceutical marketing
    Francesco Lucarelli – CCO, Boundless Life Sciences Group
     
  4. Digital marketing in pharmaceuticals
    Liz Presson – Founder & CEO, Pursuit

This engaging and insightful course delivered by leading voices in pharmaceutical marketing explores the strategies, challenges, and innovations shaping the industry. The course covers both foundational strategies, including branding and positioning, as well as innovative approaches in digital and patient-centric marketing. The sessions include the important components shaping the pharmaceutical marketing landscape.

Registration for this series includes access to all sessions to view live and watch again on demand.

Session 1: Mapping the AI Landscape – From Multimodal Models to Business Applications
Tuesday, February 03, 2026
8AM PST / 11AM EST / 4PM GMT / 5PM CET

Objective: Build a clear understanding of modern AI tools and core business applications.

Key Topics:

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.