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The mission of HS Life Sciences is to provide a forum to review and discuss what is now possible in the industry.

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Life Sciences HST Pharmaceutical Marketing 2025 Course Summary

Course Summary

  1. Pharmaceutical Marketing (Course Overview)
    Neal Wolff – Eclipse Life Sciences
     
  2. Positioning and branding in pharmaceuticals
    Richard D. Czerniawski – Brand Development Network International
     
  3. Effective promotion and advertising in pharmaceutical marketing
    Francesco Lucarelli – CCO, Boundless Life Sciences Group
     
  4. Digital marketing in pharmaceuticals
    Liz Presson – Founder & CEO, Pursuit

Life Sciences Hub Speaker John H Powers

Prior to his current position, Dr. Powers was the Lead Medical Officer for Antimicrobial Drug Development and Resistance Initiatives at the US Food and Drug Administration. Dr. Powers was co-chair for the US Federal Inter-Agency Task Force on Antimicrobial Resistance. He also was a co-author on the Guidance for Patient Reported Outcomes, and Chair of the ISPOR Clinical Outcomes Assessment task force. Prior to joining the FDA, Dr. Powers was assistant professor in the Division of Infectious Diseases at the University of Maryland School of Medicine where he still is on the faculty. Dr.

Life Sciences