Course Summary
- Pharmaceutical Marketing (Course Overview)
Neal Wolff – Eclipse Life Sciences
- Positioning and branding in pharmaceuticals
Richard D. Czerniawski – Brand Development Network International
- Effective promotion and advertising in pharmaceutical marketing
Francesco Lucarelli – CCO, Boundless Life Sciences Group
- Digital marketing in pharmaceuticals
Liz Presson – Founder & CEO, Pursuit
- Global marketing strategy & market expansion
Monica Saldivar – Global Business & Portfolio Strategist
- A human-centered approach to patient marketing
Mr. Carlo P. Calcagni RPh – Founder & CEO, ENTRADA Ventures Group
- The US payer landscape
Keith Kelly – Syneos Health
- Forensic marketing: how to sharpen pharmaceutical brand strategy
Neal Wolff – Eclipse Life Sciences
- Emerging trends in pharmaceutical marketing
Sanjay Tripathi – iXM Pro