Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, Melbourne, and Los Angeles.

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Wesley ter Haar is the co-founder and Chief AI Officer of Monks, the global, purely digital, data-driven company with a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to accelerate business growth and redefine how brands interact with the world.

Andre shapes Skyscanner's global brand vision, leading creative and marketing initiatives with a keen eye on product design integration. His extensive experience includes leadership roles at R/GA EMEA and Google Brand Studio EMEA, where he built an award-winning in-house team. Prior to London, Andre honed his craft at 72andSunny Los Angeles, partnering with Google.

Juliana is an experienced professional in the Creative Operations field with over 15 years of industry experience. She started her career as a photographer before transitioning into an executive role overseeing global teams in editorial, advertising, and e-commerce industries.

Creative Operations thought leaders reunite to discuss how they have navigated changes since the first Henry Stewart Creative Operations event and to address the question ‘What does the future hold?’

The landscape of Creative Operations has been transformed.  In organizations worldwide what was once seen as project management has evolved into a strategic powerhouse.  However, there is still much work to be done. 

To harness the power of change, we must illuminate the path forward with clarity and purpose.

Dax Alexander is Global Chief Operating Officer of Publicis Production, the world's largest production network. He is responsible for helping shape the organization's evolution toward more intelligent, connected, and technology-enabled ways of working, with a focus
on operating model transformation, AI adoption, capability development, acquisitions, and global delivery.

70% of marketers and creative professionals report satisfaction with their creative process, from initial brief to final output. 

However, a paradox emerges as more than 50% of campaigns face delays due to operational challenges, according to an extensive survey conducted by Demand Metric, a research agency, and Rocketium, a creative operations platform. 

Their comprehensive survey of marketing and creative professionals in the US also revealed that 81% of the respondents waste some ad spend due to campaign delays.

Jerry Rackley is an assistant professor of professional practice in the School of Marketing and International Business at Oklahoma State University. He also serves as chief analyst for Demand Metric Research Corporation. In these roles, he brings 40 years of sales and marketing experience to the classroom and the consulting clients he serves. He is the author of "Marketing Analytics Roadmap: Methods, Metrics, and Tools" and co-author of "Modern Marketing Principles" and "Services and Experience Marketing".

Satej Sirur, the CEO of Rocketium, boasts an illustrious 19-year career crafting innovative software products, honed through his roles as an early team member at tech giants Microsoft and AWS. Fueled by a passion for automating mundane tasks and a relentless commitment to pushing creative boundaries, Satej finds daily inspiration at Rocketium.

Emily is a digital asset management (DAM) expert at Orange Logic, a leading provider of DAM solutions for enterprise organizations. With over eight years of experience in the DAM industry and 15 years in the photography world, she brings a rich background as a photographer and an entertainment photo editor—paired with a passion for helping organizations leverage technology to manage and showcase their content.