Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, Melbourne, and Los Angeles.

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Building a Successful Creative Operations Optimization Program - Course Summary

Session 1: Creative Operations Complexity

In the opening session we review the complexity of Creative Operations and how to identify the complexity-state within your organization.

First, we explore the wider landscape of marketing and creative operations to understand the external forces that impact those operations.

Building a Successful Creative Operations Optimization Program, 
with Elisabeth Knulst

Creative Operations sits at the intersection of art and science. Turning creative ideas into true works of art requires a scientific approach. It requires the management of people, processes, technology and data in the most efficient way. This series will help you to find the opportunities within your organization to improve working processes and to ensure excellent execution of creative concepts. 

As Solutions Director at IO Integration, Martyn works closely with clients to improve their business processes and workplace productivity. With over 15 years’ experience working both directly within Creative environments and for Technology Partners he has a wealth of implementation experience and understanding of real-world use cases.

Carlie Hill is the Head of Content Marketing at MediaValet, a leading digital asset management system from Vancouver, BC. With expertise in DAM and marketing, she strives to provide marketing and creative teams with the tools they need to maximize the ROI of their digital content.

Media Research Executive with proven record of accomplishment building excellent client service organizations. Led agency sales for Arbitron & Nielsen.

Join ad-tech experts Michael Sharp and Erin Labrato for a candid discussion about the Advertising and Media Landscape in 2021, and the impact on brands and their agency partners.
They will exhibit statistics and trends, identify the big market players, and show you how these changes have affected and will affect: 
  • Consumer behaviours across media channels
  • Advertising spend
  •  The buyer / seller relationship
  • Technology

 

A link to the recording will be shared post-webinar with all registrants.

Agency & Advertiser Executive with a background in Project Management and Customer Support.  Previously held senior support positions at Arbitron & Nielsen.

It’s a challenging time to be a creative ops professional. Between the breakdown of communications from not spending time in the same room together and the quick implementation of new, complex processes and non-intuitive tools, facilitating creative reviews remotely can be overwhelming and exhausting—and leave little time for creativity and development.

Join this OpenText Hightail webinar on December 8th to learn: