Creative Operations

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HS Creative Operations

Events Webinar The Power of Change: Charting the Future of Creative Operations

Creative Operations thought leaders reunite to discuss how they have navigated changes since the first Henry Stewart Creative Operations event and to address the question ‘What does the future hold?’

The landscape of Creative Operations has been transformed. In organizations worldwide what was once seen as project management has evolved into a strategic powerhouse. However, there is still much work to be done.

To harness the power of change, we must illuminate the path forward with clarity and purpose.

Events Event Speaker Dax Alexander

Dax Alexander is the Chief Operating Officer and General Manager for OLIVER’s North American business. He leads large-scale creative and marketing operations for OLIVER's enterprise clients, partnering to build and evolve in-house content models that improve marketing performance.

Events Webinar The State of Creative Ops: Strategies and Insights for 2024

70% of marketers and creative professionals report satisfaction with their creative process, from initial brief to final output.

However, a paradox emerges as more than 50% of campaigns face delays due to operational challenges, according to an extensive survey conducted by Demand Metric, a research agency, and Rocketium, a creative operations platform.

Their comprehensive survey of marketing and creative professionals in the US also revealed that 81% of the respondents waste some ad spend due to campaign delays.

Events Webinar Speaker Jerry Rackley

Jerry Rackley is an assistant professor of professional practice in the School of Marketing and International Business at Oklahoma State University. He also serves as chief analyst for Demand Metric Research Corporation. In these roles, he brings 40 years of sales and marketing experience to the classroom and the consulting clients he serves. He is the author of "Marketing Analytics Roadmap: Methods, Metrics, and Tools" and co-author of "Modern Marketing Principles" and "Services and Experience Marketing".

Events Webinar Speaker Satej Sirur

Satej Sirur, the CEO of Rocketium, boasts an illustrious 19-year career crafting innovative software products, honed through his roles as an early team member at tech giants Microsoft and AWS. Fueled by a passion for automating mundane tasks and a relentless commitment to pushing creative boundaries, Satej finds daily inspiration at Rocketium.

Events Webinar Creative Ops | Breaking the Cycle of Overworked Creative Teams: How are you getting on?

Overwork and burnout are not badges of honour. They’re silent dangers that erode creativity.

Events Event Speaker Emily Hughes

Emily is a digital asset management (DAM) expert at Orange Logic, a leading provider of DAM solutions for enterprise organizations. With over eight years of experience in the DAM industry and 15 years in the photography world, she brings a rich background as a photographer and an entertainment photo editor—paired with a passion for helping organizations leverage technology to manage and showcase their content.

Events Webinar Speaker Jo Phillips

Jo heads up the Yorkshire-based Hallmark Cards Creative Services team. Her team includes a highly diverse set of skills and expertise, supporting creativity and product development from future thinking to on-shelf display.

Jo has extensive experience of the greetings industry with a career spanning 30 years to date. Starting in creative and product development, this gave her a particularly insightful grounding into the complexity of delivering multiple projects at pace.

Events Event Speaker Sue Mountford

UK CEO of ITG, Sue is one of nine founding members and a passionate ambassador for the company’s tech, talent and particularly their exceptional customer service, which sits at the heart of everything they do. Embodying ITG’s culture of fun, openness and unwavering dedication, Sue’s hands-on approach is reflected in the outstanding levels of service delivered to numerous global clients, including the likes of GSK, Heineken, PUMA, Renault, John Lewis Partnership, Matalan and KFC, to name just a few.

Events Webinar Creative Operations Trends in 2024 – The Hallmark View

What stimulates your creativity the most? Which tools make up the 2024 creative tech stack? How is AI being used in creative operations today?

In Screendragon’s most recent creative operations survey, more than 100 creative leaders from many of the world’s top brands and agencies shared their thoughts on the creative landscape. On February 6^th, Jo Phillips, Head of Creative Services at Hallmark Cards, joins Screendragon’s Chief Commercial Officer, Fergus Ashe, to discuss her perspective on these trends for 2024.

Creative Operations