Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, Melbourne, and Los Angeles.

Welcome to HS Creative Operations
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HS Creative Operations
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The prime objective How moving from a reactive way of working to a more proactive one saves time – the most valuable resource we have.  No generalised theory – rather some very simple, specific changes that yield great dividends.  Addressing the increasing number of interruptions often caused by the very same technology that is supposed to help and make our lives easier.   Where lessons were learned  Working with people from multiple different backgrounds: 
  • Music industry
  • Scoro, a global software company
Delivering Actionable ins

Fred Krieger is the founder and CEO of Scoro, an award-winning business management platform for collaborative teams. Scoro helps professional service companies manage their work more efficiently. Thousands of businesses in 60+ countries trust Scoro as a scalable solution for increasing margins and data-driven decision-making across all areas of the business – from projects and sales through to billing and reporting. 

Are you an e-commerce brand looking to expand to new markets through advertising? Or perhaps you’re already working with local teams to get campaigns translated and up and running. Either way, this is the webinar for you. Join us to learn about global expansion, local market activation, and scaling creative production to meet the growing demands of multi-market advertising, all through the lens of creative.

Session highlights include:

The impact of the global health pandemic on marketing and media spend and strategies has been far reaching, challenging marketers in all industries across the globe. During the height of the global pandemic, large advertisers postponed campaigns but 79% were still creating new ones in response to COVID-19. But how does one create new work in times of quarantine, social distancing and working from home?

Greg spent the first 20 years of his career on both the marketer and agency side in the US, Europe, and Asia Pacific. In 2002, he co-founded R3; a global independent consultancy to CMOs on improving the efficiency and effectiveness of marketers and their agencies. R3 has since expanded to manage global relationships with Unilever, Samsung, Novartis, Coca-Cola, Mastercard, and Colgate. Greg is the co-author of Global CMO, a detailed analysis of marketing in the age of digital transformation.

The Secrets Behind Successful In-House Agencies - Course Summary

Session 1: Introduction

Understanding the landscape (over-market and sub-markets), history, why things are, and which way things are going. Why it makes sense to at least look at having an IHA, and (if you have one) being ambitious in developing it. Looking at the ‘renting’ as well as ‘buying’ options. Balancing priorities within Marketing, Marketing Communications and Marketing Operations. 

 

Session 2: Audit

The Secrets behind Successful In-House Agencies: how to decide, plan, launch and thrive 
with David Wethey

In-House Agencies (IHAs) are becoming the default for both new creative activity as well as the activities required to power brands within all marketing channels. This series will help you navigate the choices, decide what is best for your organization, get you started on the journey, and improve your set-up to take advantage of best practices.

Creatives need to work with new content and re-purpose content already in their archive like never before. Creative professionals can spend hours or days searching for the right clip or image to use across a growing volume of content. The lack of rich, descriptive metadata is even more of a problem for creatives working remotely, where long term employees with the institutional memory of where to find the right clips may not be available.

Dan has over 30 years industry experience having worked for both leading post production facilities and production companies. He has worked with Arrow International Media since its inception designing efficient workflows and developing their in-house post-production offering to meet their production requirements. More recently he has been involved in the assessment and implementation of the growing technical opportunities to efficiently manage and exploit media, and enhance the production process.

Matt Eaton heads the EMEA business for GrayMeta, an AI powered metadata company. He has worked with broadcasters and content owners for over 25 years delivering innovative technical solutions across the supply chain. Matt draws on his industry experience working with major media organizations across the globe, as well as technical and operational leadership positions at Cognizant and Virgin Media.