Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, and Los Angeles.

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HS Creative Operations

Events Webinar Speaker David Wethey

David Wethey is a best-selling business author, who has devised three breakthrough management systems: Smart Decision Making (DECIDE 2012), Mote The Super Meeting (MOTE 2015), and Idea Economics (THE VERY IDEA 2018). In a long career in advertising he managed five ad agencies on three continents, and facilitated scores of pitches around the world for some of the world’s biggest brand owners, involving nearly all of the best agencies.

Events Webinar Speaker Eli Chapman

Eli Chapman is SVP of Enterprise Strategy and Sales at Celtra. Eli has spent his career working at the intersection of creative, technology, and insights. Before Celtra, Eli was Head of Media and Connections at R/GA, where he built out a talent rich department supporting diverse client work across R/GA globally, including Pepsi Co, Crocs, LEGO, and Samsung.

Events Webinar Creative Ops | Protecting the Value of your Visuals

Your visuals are critical to your business. Whether product shots or campaign videos, each one is a direct touch-point to your customers. When, how and where that happens should not happen randomly and out of your control.

Events Webinar Speaker Paul Melcher

Events Webinar Speaker Brie Pegum

Events Webinar Speeding Up Creative Production to Bridge the Content Gap

When delivering against media and messaging strategies, is the volume of your creative output too low? Is creative quality also suffering? Are you missing advertising opportunities because you don’t have suitable content for a media placement?

Creative Ops webinar | Maximising your Agency Relationship

Hundreds of millions will be spent in agency fees in 2020, with a review alone costing you and the agency more than $100K in time and expenses. Agencies are fundamental in helping grow your business and can be a source of competitive advantage, so it is essential to strengthen the relationship.

In this interactive webinar, marketing transformation experts Flock will be drawing on their experiences from recent projects with Toyota Lexus, Duracell, CitiBank and Ford to provide valuable insights into how you can do just that.

Key discussions will include:

Webinar speaker Kieron Matthews

Kieron has over 25 years of experience with brands and marketing having worked at some of the top creative agencies including McCann’s, HHCL+P, TBWA Chiat Day (Toronto), BBH and Dare Digital. There he worked on award winning campaigns for Lynx and the COI and was also involved in attracting new clients such as Sony Ericsson, Vodafone, The AA and the BBC. In the time he was there, Dare grew from 9 staff to over 70.

Events Creative Ops Webinar KPIs for Creative Ops: Measure What Matters

The majority of creative operations teams gather data and measure KPIs to monitor their health. So why do so many of them end up in the Creative Ops Emergency Room? Why aren’t more creative ops teams able to use metrics to continuously improve their health? Quite simply, most teams are not measuring what matters. They are using a generic set of metrics. Many are not aligning and translating what they measure with team and organizational priorities.

Events webinar Better Briefs, Easy Approvals and Smart Workflows: Accelerating your Creative Lifecycle in 2020

At many companies, campaign creative development exists in a series of disconnected silos. These silos slow down the creative lifecycle and make it more difficult for creative assets to move between appropriate stakeholders. Incomplete briefs can leave creatives unsure whether the assets produced align with the original request and confusion reigns during many approval processes, with incorrect versions of material being used and passed downstream.

Creative Operations