Creative Operations

Vanessa is the founder of CPI, a niche-consulting firm for the Marketing Services industry, for both agencies and in-house teams. She has helped over 100 agencies measurably improve their throughput, resourcing, utilization rates, realization rates and agency value. Vanessa has spent the last decade helping agencies leverage their financial + operational data, as a core competency, to improve strategic planning, align leadership teams and prepare for the future.

Cella’s managing director, Sophy, is a hands-on team builder and trusted collaborator with a reputation for forming and energizing world-class teams, forging solid client relationships and cultivating strategic alliances with partners, vendors and colleagues. She is a process efficiency expert, a technology leader and a turnaround operations specialist who finds workable solutions for companies in need of operational excellence and financial control.

Mike Lucas is the Design Director at Cineplex - a Canadian entertainment company that welcomes over 70 million guests annually through its circuit of theatres and location-based entertainment venues across Canada. Mike leads the multi-disciplinary in-house design team as it works on creative for virtually every touchpoint of a guests experience at each of its locations. From tactical to brand storytelling, and from print to those enormous movie screens, his team creates it all.

Elisabeth is a business consultant with over 20 years’ experience in Marketing Operations across a variety of sectors including retail, banking, publishing, consumer goods, telecoms, marketing and advertising. Her experience in Marketing Operations and as a partner for customers has ensured a clear vision into the key drivers of successful marketing efficiency and effectiveness projects; balance the focus between people and technology, make the project a learning process and create measurable results.