Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, Melbourne, and Los Angeles.

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HS Creative Operations

Events Event Speaker Dax Alexander

Dax Alexander is the Chief Operating Officer and General Manager for OLIVER’s North American business. He leads large-scale creative and marketing operations for OLIVER's enterprise clients, partnering to build and evolve in-house content models that improve marketing performance.

Events Webinar The State of Creative Ops: Strategies and Insights for 2024

70% of marketers and creative professionals report satisfaction with their creative process, from initial brief to final output.

However, a paradox emerges as more than 50% of campaigns face delays due to operational challenges, according to an extensive survey conducted by Demand Metric, a research agency, and Rocketium, a creative operations platform.

Their comprehensive survey of marketing and creative professionals in the US also revealed that 81% of the respondents waste some ad spend due to campaign delays.

Events Webinar Speaker Jerry Rackley

Jerry Rackley is an assistant professor of professional practice in the School of Marketing and International Business at Oklahoma State University. He also serves as chief analyst for Demand Metric Research Corporation. In these roles, he brings 40 years of sales and marketing experience to the classroom and the consulting clients he serves. He is the author of "Marketing Analytics Roadmap: Methods, Metrics, and Tools" and co-author of "Modern Marketing Principles" and "Services and Experience Marketing".

Events Webinar Speaker Satej Sirur

Satej Sirur, the CEO of Rocketium, boasts an illustrious 19-year career crafting innovative software products, honed through his roles as an early team member at tech giants Microsoft and AWS. Fueled by a passion for automating mundane tasks and a relentless commitment to pushing creative boundaries, Satej finds daily inspiration at Rocketium.

Events Webinar Creative Ops | Breaking the Cycle of Overworked Creative Teams: How are you getting on?

Overwork and burnout are not badges of honour. They’re silent dangers that erode creativity.

Events Webinar Speaker Jo Phillips

Jo heads up the Yorkshire-based Hallmark Cards Creative Services team. Her team includes a highly diverse set of skills and expertise, supporting creativity and product development from future thinking to on-shelf display.

Jo has extensive experience of the greetings industry with a career spanning 30 years to date. Starting in creative and product development, this gave her a particularly insightful grounding into the complexity of delivering multiple projects at pace.

Events Event Speaker Sue Mountford

UK CEO of ITG, Sue is one of nine founding members and a passionate ambassador for the company’s tech, talent and particularly their exceptional customer service, which sits at the heart of everything they do. Embodying ITG’s culture of fun, openness and unwavering dedication, Sue’s hands-on approach is reflected in the outstanding levels of service delivered to numerous global clients, including the likes of GSK, Heineken, PUMA, Renault, John Lewis Partnership, Matalan and KFC, to name just a few.

Events Webinar Creative Operations Trends in 2024 – The Hallmark View

What stimulates your creativity the most? Which tools make up the 2024 creative tech stack? How is AI being used in creative operations today?

In Screendragon’s most recent creative operations survey, more than 100 creative leaders from many of the world’s top brands and agencies shared their thoughts on the creative landscape. On February 6^th, Jo Phillips, Head of Creative Services at Hallmark Cards, joins Screendragon’s Chief Commercial Officer, Fergus Ashe, to discuss her perspective on these trends for 2024.

Events Event Speaker Ken Madsen

Ken Madsen is a pioneering force in marketing technology, shaping the landscape with his visionary approach. Often referred to as the “Martech Whisperer,” Ken serves as the Chief Marketing Technologist at Ascendis, where he drives strategy, partnerships, and M&A activities, propelling MarTech advancements for brands and agencies.

Events Creative Ops | Why would I outsource if I have a great, no fantastic in-house team? Well, here's why...

Robert Berkeley explores the age-old dilemma of having a great in-house team but the need to do more. And often do more for less! This webinar looks at the ways in which in-house teams can work alongside offshore teams. Robert invites you to share your in-house challenges and gives insight into how to embed teams and different outsourcing models such as the hybrid mix and reveals how outsourcing creative production can enable in-house teams to think and behave more creatively.

Creative Operations