Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, and Los Angeles.

Welcome to HS Creative Operations
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Jerry Rackley is an assistant professor of professional practice in the School of Marketing and International Business at Oklahoma State University. He also serves as chief analyst for Demand Metric Research Corporation. In these roles, he brings 40 years of sales and marketing experience to the classroom and the consulting clients he serves. He is the author of "Marketing Analytics Roadmap: Methods, Metrics, and Tools" and co-author of "Modern Marketing Principles" and "Services and Experience Marketing".

Satej Sirur, the CEO of Rocketium, boasts an illustrious 19-year career crafting innovative software products, honed through his roles as an early team member at tech giants Microsoft and AWS. Fueled by a passion for automating mundane tasks and a relentless commitment to pushing creative boundaries, Satej finds daily inspiration at Rocketium.

Jo heads up the Yorkshire-based Hallmark Cards Creative Services team. Her team includes a highly diverse set of skills and expertise, supporting creativity and product development from future thinking to on-shelf display.

Jo has extensive experience of the greetings industry with a career spanning 30 years to date. Starting in creative and product development, this gave her a particularly insightful grounding into the complexity of delivering multiple projects at pace.

What stimulates your creativity the most? Which tools make up the 2024 creative tech stack? How is AI being used in creative operations today?

In Screendragon’s most recent creative operations survey, more than 100 creative leaders from many of the world’s top brands and agencies shared their thoughts on the creative landscape. On February 6th, Jo Phillips, Head of Creative Services at Hallmark Cards, joins Screendragon’s Chief Commercial Officer, Fergus Ashe, to discuss her perspective on these trends for 2024.

Ken Madsen is a pioneering force in marketing technology, shaping the landscape with his visionary approach. Often referred to as the “Martech Whisperer,” Ken serves as the Chief Marketing Technologist at Ascendis, where he drives strategy, partnerships, and M&A activities, propelling MarTech advancements for brands and agencies.

Robert Berkeley explores the age-old dilemma of having a great in-house team but the need to do more. And often do more for less! This webinar looks at the ways in which in-house teams can work alongside offshore teams. Robert invites you to share your in-house challenges and gives insight into how to embed teams and different outsourcing models such as the hybrid mix and reveals how outsourcing creative production can enable in-house teams to think and behave more creatively.  

 

Join this interactive webinar with Michael Storey, from EKCS, who will cover key challenges faced by Creative Leaders, ranging from recruitment to team engagement. Bring your questions for discussion and practical, peer-led solutions.

Michael brings 16 years of in-house experience to the table, including 11 years as Head of Creative and Branding for Ocado, the world’s largest pure-play online grocery retailer, where he built a 45-person, multi-site creative studio capable of extraordinary things.

 

Michael Storey has successfully delivered creative solutions across a variety of roles and sectors, both in-house and agency-side. Michael brings 16 years of in-house experience to the table. During his career, he has branded, rebranded, and refreshed; crystallised brand voice; told authentic brand stories; built and in-housed outstanding creative teams; and grown brands from regional challenger to superbrand.

Richard Wilson is a serial founder and the CEO & Co-Founder of Medialake, the leading enterprise marketing intelligence platform. Medialake transforms how brands manage and optimize their marketing operations, working with Fortune 100 companies to unify data, streamline workflows, and unlock actionable insights that drive efficiency, governance, and growth at scale.