Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, and Los Angeles.

Welcome to HS Creative Operations
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Alexandra Leite is a seasoned operations executive with a passion for driving creative excellence and operational efficiency in the beauty and cosmetics industry. With over 15 years of experience, Alex has established herself as a visionary leader capable of orchestrating dynamic cross-functional teams to achieve outstanding results.

Anush is a proven business accelerator, with over 20 years of experience, in helping brands and communications agencies transform themselves to deliver growth in this ever-evolving communications economy. He comes with the unique blend of experience in data, creative and media needed to drive solutions in today’s landscape.

Andre shapes Skyscanner's global brand vision, leading creative and marketing initiatives with a keen eye on product design integration. His extensive experience includes leadership roles at R/GA EMEA and Google Brand Studio EMEA, where he built an award-winning in-house team. Prior to London, Andre honed his craft at 72andSunny Los Angeles, partnering with Google.

Juliana is an experienced professional in the Creative Operations field with over 15 years of industry experience. She started her career as a photographer before transitioning into an executive role overseeing global teams in editorial, advertising, and e-commerce industries.

Creative Operations thought leaders reunite to discuss how they have navigated changes since the first Henry Stewart Creative Operations event and to address the question ‘What does the future hold?’

The landscape of Creative Operations has been transformed.  In organizations worldwide what was once seen as project management has evolved into a strategic powerhouse.  However, there is still much work to be done. 

To harness the power of change, we must illuminate the path forward with clarity and purpose.

70% of marketers and creative professionals report satisfaction with their creative process, from initial brief to final output. 

However, a paradox emerges as more than 50% of campaigns face delays due to operational challenges, according to an extensive survey conducted by Demand Metric, a research agency, and Rocketium, a creative operations platform. 

Their comprehensive survey of marketing and creative professionals in the US also revealed that 81% of the respondents waste some ad spend due to campaign delays.

Jerry Rackley is an assistant professor of professional practice in the School of Marketing and International Business at Oklahoma State University. He also serves as chief analyst for Demand Metric Research Corporation. In these roles, he brings 40 years of sales and marketing experience to the classroom and the consulting clients he serves. He is the author of "Marketing Analytics Roadmap: Methods, Metrics, and Tools" and co-author of "Modern Marketing Principles" and "Services and Experience Marketing".

Satej Sirur, the CEO of Rocketium, boasts an illustrious 19-year career crafting innovative software products, honed through his roles as an early team member at tech giants Microsoft and AWS. Fueled by a passion for automating mundane tasks and a relentless commitment to pushing creative boundaries, Satej finds daily inspiration at Rocketium.

Jo heads up the Yorkshire-based Hallmark Cards creative studio. Her studio includes a highly diverse set of skills and expertise, supporting creativity and product development from future thinking to on-shelf display.

Jo has extensive experience of the greetings industry with a career spanning 27 years to date. Starting in creative and product development, this gave her a particularly insightful grounding into the complexity of delivering multiple projects at pace.