Session 1: Governance Foundations
- The purpose and goals of governance - what is at stake
- Defining governance and key concepts
- The difference between data governance and IT governance, and how these concepts intersect in DAM
- Governance and AI
Session 2: Governance Building Blocks
- Establishing strategy through decision-making
- Enabling productivity through clear roles & responsibilities
- Ensuring data quality through standards
- Securing assets through policies and permissions
Session 3: Establishing Governance
- Making a case and getting leadership support
- Aligning with stakeholders and related/integrated systems
- Building your governance framework
- Adoption, change management, and continuous improvement
Session 4: Lessons from the Real World
- How governance is applied to different organizational types and structures
- DAM governance case studies across industries
- Common challenges and pitfalls, and how to overcome them