Events

Henry Stewart Events is the leading producer of Digital Asset Management content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, Melbourne, and Los Angeles.

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Don’t reinvent the DAM wheel. Without the proper preparation, the complexity of properly implementing and maintaining a Digital Asset Management system can be daunting. Tasks like standardizing metadata taxonomy or streamlining workflows can quickly become overwhelming without an advanced plan in place. Join us to leverage the wealth of knowledge from Elliot Sedegah, Group Product Manager of Adobe and Tony Rems, CTO of Hero_digital, as they relay tips & tricks from their experiences of implementing and maintaining DAM for some of Adobe’s largest customers.

DAM is now center stage in the marketing technology landscape. It has evolved from being the central repository of assets and enforcer of brand guidelines through to managing hyper personalized content to target customers across various touch points. In this webinar assetSERV and Forrester Research come together to give an insight into the future of DAM and how it will affect your business.

Anjali is the Senior Director of Product Marketing at Aprimo. She previously spent 8 years as an industry analyst at Forrester Research. She is an industry expert in MarTech and eCommerce, having been cited by publications like The Wall Street Journal, AdAge, CIO Magazine, and The Economic Times.

The labour required to maintain high-quality metadata across all flavours of content technology -- from traditional document management to the more modern marketing technology platforms -- can often seem sisyphean: such that it can never be completed. Like Sisyphus, we roll the same big rock up the hill every day, manually adding metadata in a valiant attempt to achieve new levels of automation and smarter business outcomes. 

This webinar covers: 

  • The complete process of the Graphics Packaging Lifecycle.
  • How to successfully transform the creative brand concept into live production materials.

We will discuss the challenges of managing the complex process of combining design elements, final technical data and marketing and regulatory information into one final ‘ready-to-use’ finished graphic.

The question ‘To DAM or not to DAM?’ no longer applies today. Organizations recognize the importance of DAM and the benefits it offers. However, many are not using their DAM correctly resulting in reduced ROI of their investment. Bringing together over 10 years’ experience in DAM implementation, Cognizant illustrates the common DAM challenges and pitfalls and will talk through how to ensure that you are using your DAM to its full potential in powering your digital strategy.