Events

Meet Ma’at Zachary, our award-winning Creative Executive and Content Strategist, who is a true leader with a heart of compassion. With specializations in digital media, video, linear, audio, podcast, and live events, this creative architect has a proven track record of delivering high-impact campaigns for some of the biggest names in the industry, including General Motors multi-nameplates, MasterCard, Walmart, AT&T, Prudential, McDonald, Target and P&G as recent mentions.

Jessica Kelley is an Emmy award-winning documentary filmmaker, a foster parent, and a fierce defender of the Oxford comma. 

She began her two decades of video production experience in the Mid-Ohio Valley where she developed her first local television show in 2007. She then studied in Beijing, China for her Master's degree in International Media.

After graduation, her career brought her to New York where she produced over 50 short films, 4 digital series, 3 live events, and a handful of ad campaigns for multiple brands, garnering her an Edward R. Murrow award. 

Jeffrey M. Schad is currently the Senior Director of Photography at Vineyard with a Bachelor of Fine Arts degree from Parsons School of Design. Jeffrey's journey began with freelance photographic assignments for Condé Nast Publications, where his exceptional talent for still life photography flourished.

Joyce van Aalten is an independent taxonomy consultant and trainer. She has 15+ years’ experience with taxonomy, thesaurus, ontologies and knowledge graphs projects for a broad range of customers including KLM, Philips, EEAS, Thesaurus for Health Care and Welfare and the Thesaurus for the Dutch House of Representatives.

Lianne is responsible for the Content Platforms team, leading the strategy, development, and execution of Hilton’s technology ecosystems. Since joining Hilton in 2023 she has successfully led the onboarding of Hilton’s MAM – which was stood up in just 30 days and now progressing to a wider full adoption across the Hilton enterprise. Her expertise lies in setting strategic direction, Platform (CMS, DAM, MAM) onboarding and enhancement, optimizing workflows, and ensuring seamless integration across various systems.

LouLou has over 15 years of experience working in the design industry, ranging from advertising agencies to big tech, including Google and Meta. One of her strengths is navigating complex organizations and finding opportunities for design to excel. She has successfully created strategically essential programs that have become integral to their respective organizations. Currently, she is the Head of Design and Creative Operations at PanasonicWELL, where she adapts hybrid models for product development and incubation.

Caitlin Devore is an accomplished marketing operations leader with over 15 years of experience. Known for her solutions-oriented way of working, her quick wit, and her adaptability in today’s ever-changing business climate, Cait is a trusted leader who excels at strategic planning and establishing operational excellence in both start-ups and well-established brands. She began her career on the agency side, launching digital and full-funnel campaigns for brands like American Express, Starbucks and DirecTV.

Sarah has been a DAM Administrator and Business Process Analyst at Risetime since 2019. She specializes in life sciences and collaborates with global pharmaceutical marketers and state governments, contributing to optimizing their DAM and Content Management Systems. She is an expert navigator of weeds, loves a well-designed system, and is committed to driving client success.