The challenge:

How to develop and sustain a creative workplace across both people and processes.

The context:

How creativity manifests at all stages and in multiple forms from campaign concepts to solving scheduling problems - and at its most powerful makes the apparently impossible deliverable.

Covering: 

The Power of People in Creative Organizations

Join us for an enlightening session with Paco Toledo, who leads creative and content strategy at Revlon, and Anthony Del Monte, CEO of the innovative independent agency Squeaky. 

This talk, titled "Creative [PEOPLE] Matter," will delve into the critical role of creative individuals within organizations. The discussion will emphasize the intrinsic value of their talent and contributions, extending beyond mere outputs to highlight their essential role in organizational success.

Your chance to visit the exhibition and network with fellow Creative Ops professionals.

Many in-house creative teams find themselves trapped in the "content factory" mindset, churning out deliverables without connecting their work to broader business objectives. This reactive approach devalues creative work in stakeholders' eyes, creating a cycle where teams become disengaged, innovation stalls, and organizations miss critical growth opportunities.

In an era where everyone is talking about AI, Christine Royston, CMO of Wrike, offers a bold new take: AI alone won’t transform Creative Operations—AI agents that reshape workflows will. But even the smartest tech is only as powerful as the people and processes behind it.

In a world reshaped by technology and automation, creative professionals face unprecedented pressures, leaving many wondering if exceptional creativity itself is under threat. 

As the drive for efficiency pushes "good enough" toward dangerous acceptability, join Dax Alexander, Global Managing Director at OLIVER, as he explores why creativity isn't just worth protecting—it's critical to brand success. 

Start your day with a bite to eat, visit the exhibition and network with your community.