Events Creative Operations Summit New York 2025 Track 3 Turning Archives into Impact: Inside NY Phil’s Digital Shift

At the New York Philharmonic, the Archives isn’t just preserving history, it’s helping fill seats. By leading the rollout of a powerful Digital Asset Management System (DAMS), the Archives has made over 3 million digitized and born-digital assets instantly accessible to teams across the organization. That access fuels campaigns tied to anniversaries, supports content for upcoming performances, and helps the marketing team surface timely, relevant stories that connect with audiences. From rediscovering rare footage to co-curating digital exhibitions with The Morgan Library and the Paul Sacher Foundation, the Archives plays a direct role in turning legacy into marketing campaigns, transforming history into a tool for engagement, storytelling, and cross-departmental impact.