In a world reshaped by technology and automation, creative professionals face unprecedented pressures, leaving many wondering if exceptional creativity itself is under threat.
As the drive for efficiency pushes "good enough" toward dangerous acceptability, join Dax Alexander, Global Managing Director at OLIVER, as he explores why creativity isn't just worth protecting—it's critical to brand success.
This keynote will candidly examine the tension between operational efficiency and creative brilliance, reveal opportunities hidden within constraints, and propose strategies to empower creativity without compromising business performance.
Discover why, especially in an era dominated by efficiency metrics, "Creative Matters" more than ever.