How We Brought Creativity to a Bank’s In-House Agency
The creative journey of building Lighthouse, Scotiabank's in-house agency.
- Adding Grey to a Black and White Corporate World
- Recognising everything can't be distilled down to right or wrong
- In- Housing Creative: The Double-Edged Sword
- Navigating the challenge of direct access to decision makers, who also have direct access to your team
- Hiring the right team is crucial
- Vision: Creativity 9-5ish
- Dispelling assumptions of corporate culture, to build something special
- Focusing on Scotia's people-first culture
- Adopting the ideation and creativity of external agency
- Caught trying
- Creating an environment where it is ok to fail
- Building trust and progress through experimentation
- Proving Value to Drive Growth
- Growing nearly 4x without mandatory usage, by saying 'yes'
- Scaling Fast
- Trusting the team to fulfil promises
- Process Challenges: Finding our car keys
- Growth from 25-75 broke our processes
- How we rebuilt, so we spent less time looking for our keys
What's Next
- Creating a flexible templated system
- Preparing for AI-powered production at scale
- Aligning the global brand while adapting to local markets
Lighthouse's inspiring and creatively fulfilling process, exploring the challenges and successes of transforming a corporate environment into a space where creativity thrives.