In an era where everyone is talking about AI, Christine Royston, CMO of Wrike, offers a bold new take: AI alone won’t transform Creative Operations—AI agents that reshape workflows will. But even the smartest tech is only as powerful as the people and processes behind it.
In this energizing keynote, Christine explores how leading brands are combining workflow intelligence with human ingenuity to scale creativity without chaos. Backed by Wrike’s groundbreaking global AI research, she reveals the real reasons teams feel overwhelmed—and how purpose-built AI agents are unlocking capacity, clarity, and collaboration at scale.
You’ll walk away with:
- Insights from Wrike’s global AI research on how AI agents leverage internal data to reshape creative workflows—and help teams confidently decide what to offload and what to own
- A framework for using AI agents to reduce creative friction and reclaim focus
- Proven strategies to prevent burnout while increasing creative throughput
- A playbook for operationalizing speed and strategy across teams
- Guidance on preserving brand integrity, voice, and trust in an AI-assisted world
This is your call to action to build Creative Operations where innovation thrives, people matter, and workflows finally work for the way creators want to work—ethically, efficiently, and human-first.