Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, Melbourne, and Los Angeles.

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Creative Operations Masterclass Series

As Creative Operations continues to evolve as a discipline, there are key skills we need to master in order to ensure we are driving operational excellence and are ‘future-ready’. In seven expert-led sessions covering process, reporting, technology, culture-building and more you are best equipped with the tools needed for success.

This holiday season will be wildly different from any other year. With the pandemic, consumers will prefer shopping online, searching for the best deals. Is your brand prepared to charm and convert them? Gear up for Q4 and join the session to learn the key elements of winning holiday creative–and how to scale your content to meet your e-commerce demands. This webinar is presented by Vanja B.

Christine Göös is a New York-based software marketer, creative, and writer who currently heads up brand and communications at Celtra. During her years working as a copywriter at the advertising agency TBWA, Christine won 30+ accolades from shows like Cannes Lions, The One Club, Eurobest, and The New York Festivals.

Vanja B. Brzin is the VP, Product Marketing at Celtra where she leads the global product marketing team and works closely with brands like adidas and Spotify to help them adopt creative automation software and scale their content production. Vanja has a decade of experience that spans creative and design software, as well as PR and advertising.

The relationship between in-house and their agency partners is complex, dynamic and constantly evolving.

And like the Tango, there are different approaches (Argentine, Ballroom, Finnish, etc.), where you have to know when to lead and when to follow; when to change pace; and when to embrace. This dance, if not properly synchronized, can derail the start of a beautiful new relationship.

Vanessa is the founder of CPI, a niche-consulting firm for the Marketing Services industry, for both agencies and in-house teams. She has helped over 100 agencies measurably improve their throughput, resourcing, utilization rates, realization rates and agency value. Vanessa has spent the last decade helping agencies leverage their financial + operational data, as a core competency, to improve strategic planning, align leadership teams and prepare for the future.

A common perception is that optimised marketing operations will reduce creative freedom. Data driven marketing, standardising processes, producing materials via templates and implementation of technology in the creation processes are things that do not sound like they enhance creativity. However, by eliminating operational issues, standardising the way of working, providing challenging insights and automating mundane and administrative tasks, creatives have more time and budget available to realise their creative ambitions.