Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, Melbourne, and Los Angeles.

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Jerry Rackley is an assistant professor of professional practice in the School of Marketing and International Business at Oklahoma State University. He also serves as chief analyst for Demand Metric Research Corporation. In these roles, he brings 40 years of sales and marketing experience to the classroom and the consulting clients he serves. He is the author of "Marketing Analytics Roadmap: Methods, Metrics, and Tools" and co-author of "Modern Marketing Principles" and "Services and Experience Marketing".

Satej Sirur, the CEO of Rocketium, boasts an illustrious 19-year career crafting innovative software products, honed through his roles as an early team member at tech giants Microsoft and AWS. Fueled by a passion for automating mundane tasks and a relentless commitment to pushing creative boundaries, Satej finds daily inspiration at Rocketium.

Emily is a digital asset management (DAM) expert at Orange Logic, a leading provider of DAM solutions for enterprise organizations. With over eight years of experience in the DAM industry and 15 years in the photography world, she brings a rich background as a photographer and an entertainment photo editor—paired with a passion for helping organizations leverage technology to manage and showcase their content.

Jo heads up the Yorkshire-based Hallmark Cards Creative Services team. Her team includes a highly diverse set of skills and expertise, supporting creativity and product development from future thinking to on-shelf display.

Jo has extensive experience of the greetings industry with a career spanning 30 years to date. Starting in creative and product development, this gave her a particularly insightful grounding into the complexity of delivering multiple projects at pace.

UK CEO of ITG, Sue is one of nine founding members and a passionate ambassador for the company’s tech, talent and particularly their exceptional customer service, which sits at the heart of everything they do. Embodying ITG’s culture of fun, openness and unwavering dedication, Sue’s hands-on approach is reflected in the outstanding levels of service delivered to numerous global clients, including the likes of GSK, Heineken, PUMA, Renault, John Lewis Partnership, Matalan and KFC, to name just a few.

What stimulates your creativity the most? Which tools make up the 2024 creative tech stack? How is AI being used in creative operations today?

In Screendragon’s most recent creative operations survey, more than 100 creative leaders from many of the world’s top brands and agencies shared their thoughts on the creative landscape. On February 6th, Jo Phillips, Head of Creative Services at Hallmark Cards, joins Screendragon’s Chief Commercial Officer, Fergus Ashe, to discuss her perspective on these trends for 2024.

Ken Madsen is a pioneering force in marketing technology, shaping the landscape with his visionary approach. Often referred to as the “Martech Whisperer,” Ken serves as the Chief Marketing Technologist at Ascendis, where he drives strategy, partnerships, and M&A activities, propelling MarTech advancements for brands and agencies.

With more than 20 years of leadership experience across commercial photography, post-production, creative technology, and enterprise creative operations, I bring artistic fluency, operational rigor, and business acumen to the creative lifecycle.

Rachel Couvillon is a Principal Consultant and Global Creative Operations COE Lead at ICP with more than 20 years of experience spanning agency, in-house, and consulting leadership. She helps enterprise brands transform the way marketing and creative organizations operate, scale, and deliver work, bringing a uniquely practitioner-led perspective to creative operations transformation.