Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, and Los Angeles.

Welcome to HS Creative Operations
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Jo heads up the Yorkshire-based Hallmark Cards Creative Services team. Her team includes a highly diverse set of skills and expertise, supporting creativity and product development from future thinking to on-shelf display.

Jo has extensive experience of the greetings industry with a career spanning 30 years to date. Starting in creative and product development, this gave her a particularly insightful grounding into the complexity of delivering multiple projects at pace.

What stimulates your creativity the most? Which tools make up the 2024 creative tech stack? How is AI being used in creative operations today?

In Screendragon’s most recent creative operations survey, more than 100 creative leaders from many of the world’s top brands and agencies shared their thoughts on the creative landscape. On February 6th, Jo Phillips, Head of Creative Services at Hallmark Cards, joins Screendragon’s Chief Commercial Officer, Fergus Ashe, to discuss her perspective on these trends for 2024.

Ken Madsen is a pioneering force in marketing technology, shaping the landscape with his visionary approach. Often referred to as the “Martech Whisperer,” Ken serves as the Chief Marketing Technologist at Ascendis, where he drives strategy, partnerships, and M&A activities, propelling MarTech advancements for brands and agencies.

Robert Berkeley explores the age-old dilemma of having a great in-house team but the need to do more. And often do more for less! This webinar looks at the ways in which in-house teams can work alongside offshore teams. Robert invites you to share your in-house challenges and gives insight into how to embed teams and different outsourcing models such as the hybrid mix and reveals how outsourcing creative production can enable in-house teams to think and behave more creatively.  

 

Join this interactive webinar with Michael Storey, from EKCS, who will cover key challenges faced by Creative Leaders, ranging from recruitment to team engagement. Bring your questions for discussion and practical, peer-led solutions.

Michael brings 16 years of in-house experience to the table, including 11 years as Head of Creative and Branding for Ocado, the world’s largest pure-play online grocery retailer, where he built a 45-person, multi-site creative studio capable of extraordinary things.

 

Michael Storey has successfully delivered creative solutions across a variety of roles and sectors, both in-house and agency-side. Michael brings 16 years of in-house experience to the table. During his career, he has branded, rebranded, and refreshed; crystallised brand voice; told authentic brand stories; built and in-housed outstanding creative teams; and grown brands from regional challenger to superbrand.

Richard Wilson is a serial founder and the CEO & Co-Founder of Medialake, the leading enterprise marketing intelligence platform. Medialake transforms how brands manage and optimize their marketing operations, working with Fortune 100 companies to unify data, streamline workflows, and unlock actionable insights that drive efficiency, governance, and growth at scale.

Z works across DesignOps and ProductOps, helping teams grow with clarity and purpose by building systems that support people, strengthen culture, and keep organisations aligned as they scale. She currently leads Product Experience Operations at Cloudflare, a global web infrastructure and security company, and is driving AI literacy and upskilling across the product design team through practical training and vibe-coding practices. She is a design practitioner, entrepreneur, and educator committed to operational excellence and improving the day-to-day experience of the teams she supports.

Annie Masciavè is Head of Creative Production at Vinted. Over the years she has worked with a wide range of commercial and editorial clients in London and Milan as a producer and art buyer. When she's not working, you can find her mentoring emerging talent, speaking at industry events or guest lecturing. Recent collaborations include Creative Review, Digital Marketing World Forum, D&AD, LeBook, University of the Arts London and Ravensbourne University.

Thomas is a media and technology leader driving high value solutions for the transformation of complex digital journeys into highly impactful customer experiences.

A known thought leader and a sought-out speaker on digital content, media supply chain and customer journeys, Thomas has presented thought leadership on timely topics including “People or Process – the Quest for Automation”, “14 Weeks: Scaling Your Team to Manage Disruptive Change”, and “Lessons from the (Digital) Front Lines”.