Creative Operations

Henry Stewart Events is the leading producer of Creative Operations content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, and Los Angeles.

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Join this exciting webinar to learn how Aviva helped their teams to create, share, test, and ship better designs to truly future-proof the design process.

You'll learn:

  • How to perfect the art of communication across teams/functions - ensuring everyone is speaking the same language
  • Participate in the wider design and creative community - sharing design inspiration
  • Team formation and structure and improve collaboration across your Creative and Design teams
  • Embracing reviews and feedback

 

Tom is the Design Lead at Aviva where he guides the design team in creating lasting solutions to customer problems across Aviva’s storefront (co.uk and .com), MyAviva (customer dashboard) and Aviva’s Global Design System. Tom has nearly two decades of experience in the creative industry that includes digital, brand, marketing and advertising.

Roxy is a member of Figma's Enterprise Team in EMEA, working closely with design teams to help them ship products faster and collaborate more efficiently. Roxy's experience spans fashion & beauty software, to creative and design technology. 

If you think about it, every digital impression is a brand impression. Yet many marketers are so strapped for time and resources that design excellence only applies to big splash marketing moments. The truth is, you need the same craft and detail also when a product packshot is the centerpiece of your advertising. Product-centric advertising has gone through an evolution, expanding throughout the funnel, and it requires a creative rethink. In addition to building trust, well-designed, rich experiences are proven to drive a lift in sales. 

Steve is the Senior Creative Director at Smartsheet and runs the company's in-house design studio. His career spans a varied client-side and agency background holding senior roles Digitas, Publicis, MTV Networks, Facebook and Microsoft, leading brand, marketing and product design teams. He currently resides in Seattle but will always be first and foremost a New Yorker.

A seasoned program and project management professional, Victoria is adept at folding in just the right amount of process to help unlock creative potential and scalable growth. Her career has spanned engagements from a small marketing consultancy to global advertising agencies. Now, she works client-side at Smartsheet, leading strategic marketing programs. Victoria is a certified Scrum Master and an awarded program leader. She is the recipient of multiple ADDY and Cannes Lion awards.

Sean is Smartsheet’s Director of Product Marketing for Content Experiences with 14 years of product marketing experience. He has spent the last 5 years at the intersection of marketing work and content. The accelerating convergence of these two markets has given Sean unique insight into how high-velocity marketers and creatives can use process and technology to turn frantic chaos into streamlined efficiency.

A common perception is that optimized marketing operations will reduce creative freedom. However, in this session Elisabeth Knulst disproves this thinking by explaining how eliminating operational issues and standardizing the way of working provides creatives with more time and budget available to realize their creative ambitions.

For further information about Henry Stewart’s Creative Operations events please visit HScreativeops.com.

For apparel brands, supporting performance campaigns through creative is instrumental for growth. Yet delivering volumes of fresh, beautifully branded creative for both brand and performance campaigns can be challenging. How do you maintain brand voice and excellence across a high volume of creative? How do you turn bare-bone product catalogs into campaigns that move the needle?