Creative Operations

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HS Creative Operations

Creative Ops webinar | Maximising your Agency Relationship

Hundreds of millions will be spent in agency fees in 2020, with a review alone costing you and the agency more than $100K in time and expenses. Agencies are fundamental in helping grow your business and can be a source of competitive advantage, so it is essential to strengthen the relationship.

In this interactive webinar, marketing transformation experts Flock will be drawing on their experiences from recent projects with Toyota Lexus, Duracell, CitiBank and Ford to provide valuable insights into how you can do just that.

Key discussions will include:

Webinar speaker Kieron Matthews

Kieron has over 25 years of experience with brands and marketing having worked at some of the top creative agencies including McCann’s, HHCL+P, TBWA Chiat Day (Toronto), BBH and Dare Digital. There he worked on award winning campaigns for Lynx and the COI and was also involved in attracting new clients such as Sony Ericsson, Vodafone, The AA and the BBC. In the time he was there, Dare grew from 9 staff to over 70.

Events Creative Ops Webinar KPIs for Creative Ops: Measure What Matters

The majority of creative operations teams gather data and measure KPIs to monitor their health. So why do so many of them end up in the Creative Ops Emergency Room? Why aren’t more creative ops teams able to use metrics to continuously improve their health? Quite simply, most teams are not measuring what matters. They are using a generic set of metrics. Many are not aligning and translating what they measure with team and organizational priorities.

Events webinar Better Briefs, Easy Approvals and Smart Workflows: Accelerating your Creative Lifecycle in 2020

At many companies, campaign creative development exists in a series of disconnected silos. These silos slow down the creative lifecycle and make it more difficult for creative assets to move between appropriate stakeholders. Incomplete briefs can leave creatives unsure whether the assets produced align with the original request and confusion reigns during many approval processes, with incorrect versions of material being used and passed downstream.

Events Webinar The Do’s and Don’ts of Change Management

As new technologies emerge and client demands increase, the need for improvement is ever-present, and with that comes change. Change is an essential element of doing business and the process for implementing and evaluating change is even more critical.

Events Webinar Speaker Nancy Murray

Nancy Murray leads Agency Solutions at Deltek with a comprehensive background in agency business organization, focused on effective operations and global technology transformations. She is dedicated to exceptional data intelligence and best-in-class agency software for ad agencies, digital creative, and in-house. With 20+ years of experience, she knows how agencies work and what they need to be productive and profitable.

Events Webinar Speaker Allen Singer

Events Creative Ops Webinar Freelancer Management: How to control the chaos and find harmony in the gig economy

Advanced digital businesses are evolving their business models and embracing new technology. New ways of working require a focus on skills, not roles as more people are choosing to take the freelance career path. Over the last five years, the freelance market in the US has grown by $3.7 million to over $60 million. The Gig Economy is booming but there are many challenges associated with hiring freelancers. Join this webinar to find out how to overcome obstacles such as onboarding, work management, resourcing, time management and offboarding.

Events Webinar Creative Ops How a Content Hub enables Marketing and Creative Operations

Tools for marketing and creative processes are often too numerous and spread across organisations, yet with limited use in specific silos. This makes quality and consistency difficult to achieve, and even more difficult to maintain. We can't get better by simply moving faster -- we need to create centralised workspaces, where not just creative assets but also product data, analytics, and workflows come together.

Join us in this webinar and learn:

Events Webinar Speaker Melissa Smith

Melissa Smith is an Operations Consultant, Project Management Trainer and Founder of The Industry School. After spending 20 years working in project management and senior operational roles at London’s top creative agencies, Melissa went on to found her own successful companies and is now recognised as a leading expert in her field.

Creative Operations