Events

It’s easy to overlook the scalability needs of an enterprise to justify short-term costs when planning to build a new digital asset management (DAM) system or replace an existing one. If your organization already has a DAM system, scaling it to address your growing business needs can present several challenges.

Join us to discuss a proven Build, Expand and Run (BEaR) framework that enables your organization to deliver greater business benefits and increased return on investment.

Managing a growing media library requires having a central hub for different teams to add and access files, tag, categorize and organize them in folders and subfolders, collaborate across teams, and get usage analytics. A DAM solution enables effective management and streamlined operations.

But, DAM isn’t just limited to  storage and consolidation of assets. It can also be leveraged to optimize performance and delivery of media assets for improved end-user engagement and conversions.

Everything you thought you knew about content is about to change. Companies across every industry are competing on digital experience, putting content at the heart of the fight, and rethinking their approach to DAM at a furious pace.

This webinar will cover the 7 trends in DAM that are changing how companies manage their digital assets and which game changers will determine the market leaders. The 7 trends are:

Organizations are swimming in content because customers demand rich media for engagement. This means organizations spend a lot of money on content that doesn’t always hit the mark. In this webinar Nick Barber from Forrester Research and Vineet Bhandari from Cognizant assetSERV discuss how DAM can help the planning process to enable efficient use and reuse of content,  helping to drive down content creation costs and content to market faster.