Events

The basic promise of Digital Asset Management for the enterprise – control, consolidate, and reduce costs – has forever been challenged by the complex and unique needs of each department and business unit.

In this webinar you will:

• Learn how TBWA delivered breakthrough value to some of the world's largest and most prominent brands by taking a new approach to these challenges
• See how TBWA's insights can apply to every organization that struggles with the tug of war between enterprise and departmental needs

Join us to hear Bynder Digital Asset Management Consultant Emily Kolvitz discuss how and why DIY concepts will drive DAM forward and popularize it based on three key ideas:

Don’t reinvent the DAM wheel. Without the proper preparation, the complexity of properly implementing and maintaining a Digital Asset Management system can be daunting. Tasks like standardizing metadata taxonomy or streamlining workflows can quickly become overwhelming without an advanced plan in place. Join us to leverage the wealth of knowledge from Elliot Sedegah, Group Product Manager of Adobe and Tony Rems, CTO of Hero_digital, as they relay tips & tricks from their experiences of implementing and maintaining DAM for some of Adobe’s largest customers.

DAM is now center stage in the marketing technology landscape. It has evolved from being the central repository of assets and enforcer of brand guidelines through to managing hyper personalized content to target customers across various touch points. In this webinar assetSERV and Forrester Research come together to give an insight into the future of DAM and how it will affect your business.

The labour required to maintain high-quality metadata across all flavours of content technology -- from traditional document management to the more modern marketing technology platforms -- can often seem sisyphean: such that it can never be completed. Like Sisyphus, we roll the same big rock up the hill every day, manually adding metadata in a valiant attempt to achieve new levels of automation and smarter business outcomes. 

This webinar covers: 

• The complete process of the Graphics Packaging Lifecycle.
• How to successfully transform the creative brand concept into live production materials.

We will discuss the challenges of managing the complex process of combining design elements, final technical data and marketing and regulatory information into one final ‘ready-to-use’ finished graphic.