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HS Events

Events Webinar Dell: Modern Metadata Methodologies in the Enterprise

Without structured and consistent metadata, the value of DAM plummets as users can't search for and find the assets they need to do their jobs. This often results in hours of tedious work as DAM librarians manually tag ingested assets and enforce metadata schemas. Come hear from Dell Global Marketing Taxonomist Adam Crane as he details the steps and best practices that went into rolling out Dell's enterprise-wide metadata schema, and learn about the newest metadata innovations.

Join us in this session to learn about:

Events Webinar Speaker Adam Crane

Adam is currently a Global Marketing Taxonomist with the Digital Marketing Operations group for Dell. Adam has over 17 years of taxonomy experience including taxonomy development, metadata management and data classification. Adam brings a pragmatic approach to data management focusing on highly effective user experience and robust, collaborative governance. For Dell's digital marketing DAM implementation, Adam focused on building a strategy that enhances organization and "findability" of all marketing assets.

Events Webinar DAM’s role in future-proofing the Product Content Ecosystem for all channels, with a focus on eCommerce

Within eCommerce, consistent and visually compelling assets are now ‘in demand’ to help shoppers who require the right information at the right time; a very different scenario to the typical persuasive, behaviour-changing or even intrusive mindset that underpins regular advertising techniques.

This webinar covers:

Events Webinar Speaker Jing Wang

Events Webinar Speaker Erich Claxton

Events Webinar Speaker Victor Lebon

Victor has experience across a variety of different sectors, including charitable, telecoms, retail, publishing, consumer goods, life sciences, marketing and advertising sectors, with a focus on services, project delivery and consultancy. For the last 10 years, Victor has focussed on creative production and marketing technology, with clients such as Avon Cosmetics, Alcatel-Lucent, United Biscuits, Coca-Cola, Diageo, Shire and Unilever.

Events Webinar Achieving the DAM Promise: A Framework for Driving Adoption

At the beginning of an enterprise-class DAM initiative, promises and expectations run high. But when DAM goes live, the reality is that users often end up disappointed. The result is poor adoption that can jeopardize the entire effort.

Deploying enterprise-class DAM is a unique challenge. This webinar will explore the DAM challenge and present a cohesive framework to drive user adoption from beginning to end – a methodology that is firmly rooted in generating demand for DAM.

Events Webinar Speaker Francisco Ruiz

Francisco Ruiz is Senior Vice President of Practice Development and Advisory Services at EMMsphere. Francisco is responsible for viscerally understanding marketing and digital content technologies, and advising clients on how best to put marketing platforms to work within their specific business context. Francisco is an unusually broad-based, engaging and entrepreneurial leader.

Events Webinar Those DAM Integrations: What Else Should Be In Your DAM Suite

It’s become clear that DAM is a vital piece of software for any organization that values its digital assets, but what’s not completely clear is that DAM is just a piece of the digital puzzle and not the end all begin all solution to digital strategies. This webinar will focus on what other pieces of digital technology can serve you as content, data, and messaging becomes vital to every organization across every industry.

Events Webinar Speaker Chris Leaman

Chris has over nine years’ experience working as a Solution Architect on Business Process Management, Marketing Resource Management, Digital Asset Management, Web/Content Management and Marketing Automation applications in a client-facing role. Before joining EMMsphere Plus, he managed the DAM at a large retailer and assisted in the transition to a new system.

Events