Events

With the world of enterprise software moving conclusively toward SaaS cloud-based solutions, is there still a place for on premise DAM deployment? This webinar explores the current state of the on premise DAM versus cloud DAM deployment debate, and delineates necessary criteria for weighing which deployment direction could best serve your organization. The webinar will cover security, the speed of local area networks versus internet connectivity and how regulatory demands, workflow considerations and the strength of your IT department can all impact your deployment strategy.

DAM is now a critical component of the digital experience technology architecture to support valuable customer-facing content.

In this webinar Anjali Yakkundi from Forrester Research will describe the current and future role of DAM in the DXP (Digital Experience Platforms) landscape, focusing on how DAM

Great marketing houses should be built on solid foundations and maintained in good condition. Many organizations and marketing departments are patchwork quilts of technology, applications and enterprise platforms, deployed on premise and in the cloud. Digital Asset Management (DAM) is an essential enabling solution for transforming both the customer experience and operational business processes in Marketing, Sales and Service.  

Every large scale DAM implementation or system replacement is a complex and unpredictable venture – that’s true for all organizations. However, as DAM enters maturity we are in a better position to mitigate risk and improve the chances of successful outcomes.  

This webinar focuses on how to achieve these desirable objectives by reviewing lessons learned from one of the world’s largest enterprise DAM operations and the individuals working on the ‘front lines’ of the integration efforts.