Events

Naseer has worked with marketing teams across commercial, federal and NGO spaces to develop strategic digital marketing solutions. With his roots as a developer, Naseer brings a unique perspective to asset management, both maximizing productivity for the marketer and integrating processes and systems across the enterprise.

Patrick has worked for Tourism Ireland for 17 years and has been Content Coordinator for the last 5 years. Patrick holds a MA in Marketing and has specialised in online & offline publishing. In recent years Patrick has led successful print and social media projects in marketing the island of Ireland as a holiday destination including a book published this year highlighting the Global Greenings on St Patrick’s Day. Since 2003 Patrick has been influential in the adoption of Digital Marketing Asset Management Systems within Tourism Ireland and partner organisations.

Amy has over 20 years of experience bringing together people, process, tools, and metrics that deliver unified workflows to omnichannel creative and marketing teams. She is currently leading the marketing operations consulting practice at Cella. Previously Amy held a broad range of operations roles at top companies including Athleta, Walmart/Sam's Club, Instacart, Dolby, Autodesk, Avid, and Apple.

Lisa Grimm has been directing DAM, taxonomy, and enterprise content programmes in the US and Europe since the mid-1990s for companies, museums, and archives large and small, including Women.com, Nature Publishing Group, Drexel University College of Medicine, Elsevier, GSK, Amazon and many more. She has worked as a DAM product owner, trainer, and administrator in-house, as a consultant, and on the vendor side. She's recently joined Coherent Digital as Content Enrichment Lead.