Events

Henry Stewart Events is the leading producer of Digital Asset Management content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, Melbourne, and Los Angeles.

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Mitchell Caplan has been working in the marketing industry for over 25 years, primarily in some of the largest agencies in the world. Included in this experience were leadership roles at several leading creative agencies, including Y&R, McCann, and Publicis Kaplan Thaler.

His client experience includes Y&R/WPP’s global lead on its relationship with Dell, and also includes stewardship on brands such as P&G, Pfizer, IBM, and many more. His expertise is in managing and organizing complex situations.

Pricing & How to Book

Click here to book your place now.

Bring your Team! Additional delegates registering at the same time for the two-day conference receive a 20% discount on the current rate!

 


Conference Fees for Two-Day Pass

Future Digital Leaders Programme

The Future Digital Leaders Programme gives young DAM professionals the opportunity to engage and network with the DAM community through attending day two of DAM Europe free of charge. We want to see our community flourish, and what better way to achieve this than by investing in the digital leaders of tomorrow.

If you, or any of your team, qualify for the programme we would be delighted to hear from you.

Entry Details 

Venue

DAM Europe 2020 will be held at The Amba Hotel Marble Arch
Bryanston St, Marylebone
London W1H 7EH


About
Just a hop, skip and a jump away from Oxford Street, Amba Hotel Marble Arch is in the very heart of London’s glittering centre. With Park Lane, Hyde Park and dozens of other landmarks just a few steps away, location really is everything…

For a map please click here

Taxonomy and Advanced Metadata for DAM

Tuesday 16 June, 14.00 pm - 17.00 pm

This tutorial covers the fundamentals, strategies, standards, design methodology and best practices of developing taxonomies for your DAM and for your organization. It is based on best practices for establishing information structure, and managing and governing your digital assets.

Fundamentals of Metadata for DAM Professionals

Tuesday 16 June, 9.30 am - 12.30 pm

This tutorial teaches the fundamentals of metadata, including metadata standards, best practices, asset evaluation, controlled vocabularies, interoperability and the design of a Metadata Model / Schema. The content is tailored in particular for a DAM system for users and administrators who want to be empowered with the knowledge of how metadata can be the "lifeblood" of DAM and facilitate digital asset discovery, use and reuse in DAM.

Connecting DAM to the Enterprise: Integrating the Technology Across Your MarTech stack

Tuesday 16 June, 9.30 am – 12.30 pm

DAM is no longer a silo: it’s part of a broader content or marketing hub of varied applications. This tutorial is for those who want to take their knowledge of DAM to a more expert level. We’ll focus on the role that DAM plays in the broader marketing technology ecosystem, going into the features and functions of the more complex “enterprise” grade DAM systems, and how they differ.