Events

Henry Stewart Events is the leading producer of Digital Asset Management content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, Melbourne, and Los Angeles.

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Alan is an industry-leading content strategist and Hyland | Nuxeo’s Principal Content Architect.

He is the author of “The Content Pool,” and a regular conference speaker, workshop leader, and writer on Content Marketing, Content Strategy, Customer Experience, Brand Management, and Content and Localization Strategy. Named one of the Top 25 Content Strategy Influencers and a Digital Strategy thought leader in 2016 and 2017, Alan is a catalyst for change with a strong track record in developing new ideas, embracing emerging technologies, and introducing operational improvements.

Pre-Event Tutorials

Our Pre-Event Tutorials on Wednesday, April 28 are the ideal opportunity to delve into Creative Operations before the conference begins. Lasting three hours, each session gives participants the chance to learn in a workshop-style environment and ask questions based on their own experiences. Taught each year by industry leading experts, the pre-event tutorials are not to be missed! 

Where Have all the Big Ideas Gone? A Creative Brief Masterclass

Tuesday April 27, 2.00 pm - 5.00 pm

What happened to big creative ideas? Sadly, we now live in a world where brand differentiation is less and less easy. One of the best instigators of brand differentiation is a great communications idea. And behind every great communications idea is an inspirational creative brief.

The Lifecycle of an Asset: From Request to Reporting, and the Technology and Process to Support It

Tuesday April 27, 2.00 pm - 5.00 pm

The simple act of requesting an asset kicks off a process that touches multiple technology platforms and crosses many functional divisions both inside and outside of the In-House Agency.