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Henry Stewart Events is the leading producer of Digital Asset Management content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, Melbourne, and Los Angeles.

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Andy brings decades of experience in the advertising industry to his new role as Strategic Director, following the acquisition of Adstream by Extreme Reach. In this new position, he works closely with the Global Strategic Sales team, the Marketing team and key partners to deliver the full strategic value of the merged business to global clients. 

John currently works as a Staff Design Program Manager within the Design & Research Operations group at LinkedIn. There he focuses on strategic and horizontal operations for design systems, accessibility and tooling that affect the entire design organization. With an innate ability for problem solving and a passion to connect with others, John uses a light-hearted approach to find simple solutions for today's complex design problems.

Series Summary

The series has now finished.

 

Session 1: Introduction to PIM: What it is, How it Works, and the Business Case

The basics of PIM as both a technology and a data practice. We'll look at examples of PIM systems and PIM data models, as well as integration and syndication models. Finally, the session will explore the business case for a PIM system, and map out a methodology for building a PIM strategy.

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In the modern marketing technology ecosystem many different technologies are connected to DAM. Few are more vital than Product Information Management.

PIM has taken a starring role in every product company's technology stack; vendors and enterprises alike have evolved their ecosystems to intimately connect product data with marketing content and digital assets. 

Connecting DAM to PIM is now an imperative. Not just for modern marketing, but also for e-commerce, in-store, and the digital shelf.