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Andy is an AR pioneer, entrepreneur and advisor in the XR industry. After launching the world's first mobile AR travel guides with Lonely Planet / BBC in 2008, he joined Wikitude's management team as CEO and subsequently as CMO from 2010-2017. Wikitude has grown to become a household name in the XR industry, is among the most widely used AR SDKs worldwide today, and was acquired by Qualcomm in 2021. Andy is now CEO & founder of Mixed-Reality I/O where he is working with selected clients & partners in addition to a few start-up Advisor engagements.

As a leader in Amazon Web Services (AWS) Industries, Gordon is focused on global strategy and business development. His work supports the customer needs of media companies and sports leagues as they navigate the evolution of direct to consumer and data driven insights that improve performance and viewer engagement. 

Prior to AWS, Gordon was Senior Vice President, Technology and Operations EMEA for Discovery and was responsible for developing, defining and implementing the long-term technology strategy of Eurosport, Discovery’s leading sports brand.

Frances Yllana is a design and organizational operations leader, writer and facilitator who empowers and champions people to succeed beyond their own expectations. Frances is energized by making the joy of accomplishment more accessible and equitable, so those in the communities she serves can find and share their own inspiration to drive positive change in the world around them.

Barbara Jenny Wilson has 20 years of experience in Marketing technologies, and in transforming ways of working across CPG and Luxury industry, having worked not only with Marketing and Creative, but also across R&D, Supply Chain, and eCommerce and DTC teams. Her extensive experience in digital strategy, content creation & management, artwork & packaging, digital shelf enablement and process improvement has made her a thought leader in the industry.

Siri is the Global Digital Asset Manager at Coty with experience in marketing, media and digital. She is responsible for all improvements and technology innovations with respect to the DAM. Siri’s aim is to find solutions for the business and develop the systems to meet the needs of all stakeholders.

Liam started on a path into DAM after many years of Studio Artwork and Management for an independent tour operator. Realising there must be a better way to organise and distribute the Marketing assets created, he became the evangelist for DAM until he was given the responsibility of evaluating vendors and subsequently sourcing and implementing a solution. With a little insight into basic PIM, Liam was eventually able to deliver an extensible foundation.