Events

Henry Stewart Events is the leading producer of Digital Asset Management content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, Melbourne, and Los Angeles.

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Are you ready for the upcoming evolution of DAM? The marketing storytelling use case is well established and mature, but DAM can do so much more. DAM evolves when it is positioned at the center of the enterprise digital supply chain.

Connecting DAM to the Enterprise: Integrating the Technology Across Your MarTech stack

Tuesday 21 June, 14.00 – 17.00

DAM is no longer a silo: it’s part of a broader content or marketing hub of varied applications. This session is for those who want to take their knowledge of DAM to a more expert level. We’ll focus on the role that DAM plays in the broader marketing technology ecosystem, going into the features and functions of the more complex “enterprise” grade DAM systems, and how they differ.

Fundamentals of DAM: An Introduction to the Technology and Practice

Tuesday 21 June, 9.30 - 12.30

Are you new to DAM, or do you need a refresher course that re-visits the fundamentals? Looking to better educate your team about DAM, with clear and jargon-free language? This half-day session takes apart the nuts and bolts of DAM as both a practice and a technology, so you can better understand what DAM is and how it really works. 

Taxonomy and Advanced Metadata for DAM

Tuesday 21 June, 9.30 - 12.30

This tutorial covers the fundamentals, strategies, standards, design methodology and best practices of developing taxonomies for your DAM and for your organisation. It is based on best practices for establishing information structure, and managing and governing your digital assets.

Fundamentals of Metadata for DAM Professionals

Tuesday 21 June, 14.00 - 17.00

This tutorial teaches the fundamentals of metadata, including metadata standards, best practices, asset evaluation, controlled vocabularies, interoperability and the design of a Metadata Model / Schema. The content is tailored in particular for a DAM system for users and administrators who want to be empowered with the knowledge of how metadata can be the "lifeblood" of DAM and facilitate digital asset discovery, use and reuse in DAM.

Joy has a graphic design background and recently transitioned into a role as a Digital Specialist at Amway. Her primary duties include managing category assets, Intellectual Property contracts (IP restrictions), pre-flighting files, and working closely with IT regarding system fixes and enhancements. Joy is a pragmatic critical thinker. End goal: Produce a digital ecosystem from a Human Center Design perspective that delights the customers.

Aminah is a creative visionary who leads with kindness and empathy. With ten years of experience in digital marketing, Aminah can take your voice memo and transform it into the brand logo everyone is talking about. She is a highly process driven social advocate who thrives in environments where she can share all that she learns. When she is not managing Executive external communications social media campaigns, Aminah loves creating spaces for joy while performing as a DJ, providing mentorship and as Creative Director of Designs By Aminah.

Christine is currently responsible for enterprise content taxonomy, librarian services model, strategic capability, governance and operationalizing modular content transformation at Roche/Genentech. She is a commercial subject matter expert for product roadmap and release cycles and interacts regularly across the content digital ecosystem including CRM and Adobe product suite.

Keywording Content for Inclusion and Accessibility, with Clemency Wright 

Keywords help people find visual content on and in search engines, photo libraries and in-house image databases. Successful Keywording is measured by the efficiency and efficacy of the user experience. 

It is not just the speed of search that counts. Search success is delivered by variety, authenticity and accessibility. Neither is it just how content is stored. It is about how it is made, and by whom.