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Henry Stewart Events is the leading producer of Digital Asset Management content worldwide. Join one of our complimentary webinars, online courses, virtual events, or visit us at conferences in New York, London, Sydney, Melbourne, and Los Angeles.

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Henry Stewart Conference Studies LLP is a limited liability partnership, registered in England, registration number OC334769 with its registered office at C/o TC Citroen Wells Limited, 5th Floor, 3 Dorset Rise, London EC4Y 8EN. Henry Stewart Events Ltd is a limited company, registered in England, registration number 06532399 with its registered office at C/o TC Citroen Wells Limited, 5th Floor, 3 Dorset Rise, London EC4Y 8EN. Henry Stewart Events, Inc. is a corporation incorporated in the State of Delaware, USA having a business office at PKF O’Connor Davies LLP, 665 Fifth Avenue, New York NY 10022.
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Events Metadata Fundamentals for Marketing Technology and Content Composition Course Summary

Registration for this series includes access to all sessions to view live and watch again on demand.

 

Session 1: Fundamentals of Metadata Part 1 - On-Demand

Introductory session covering the fundamentals of metadata from definitions and concepts to standards and best practices. We learn how metadata is the “lifeblood” of a DAM, MAM, PIM, CMS and any other system in Marketing Technology, and how it facilitates discovery, use, and reuse.

 

Events Event Speaker Carin Forman

Carin Forman is a seasoned Digital Transformation Executive and Digital Asset Management Leader with over 25 years of experience in the media and entertainment industry. She started her career at CNN in London before joining Discovery Communications, where she recognized the need for a centralized digital asset management system. Carin then joined HBO, serving as the Director of Digital Media and overseeing the company's digital asset management system and transformation to cloud.

Events Event Speaker Euan Ferguson

Euan is an accomplished marketing operations leader with over a decades of hands-on experience in optimising marketing and customer processes and implementing technology solutions in business.

Events