Events Creative Operations Sydney 2025 Course Update Hear what attendees of Sydney 2024 have to say…

Great feedback from Creative Operations Sydney 2024

Abby Blackmore (Host), IHAC - The HS team did a great job, and everyone I spoke to was absolutely fizzing that it’s finally a fixture downunder!

Jonathan Bernard, AFL - I enjoyed the session!  Great engagement with the attendees too.

Christie Sinai, Xero - It was an amazing event, probably one of the best I've been to. I look forward to the next one!

Events Event Speaker Barbara Pollara

Barbara has over 18 years at Orange and has driven digital transformation through strategic brand and UX initiatives – from launching the Group’s Brand site to managing intranets and digital asset platforms.

Barbara leads the Brand site strategy to make it a powerful tool for consistency, collaboration, and content governance across the Group. She combines strategic thinking with user-centered design and operational excellence in complex environments.
 

Events Webinar Eliminating Delays, Unlocking ROI, and Scaling with AI: The State of Creative Ops in 2025

Context

While nearly three-quarters of creative and marketing professionals report satisfaction with their creative process, significant inefficiencies persist; 40% say they frequently experience campaign delays, and 43% report that 5% or more of their ad spend is wasted as a result. These delays not only cost teams time and budget, but also impact morale, scalability, and revenue generation.

New data

Events Event Speaker Valerie Irvine

Dr. Valerie Irvine is an internationally-recognized Associate Professor of Educational Technology in the Faculty of Education at the University of Victoria (UVic), where she is a member of the Senate and is area advisor for educational technology with courses and programs ranging from first year to PhD. She also serves as the Director of the Technology Integration and Evaluation (TIE) Research Lab. With a Ph.D. in Educational Psychology (Instructional Technology) from the University of Alberta and bachelor's degrees in Education and English from the University of British Columbia, Dr.

Events Event Speaker Thomas Larzillière

Thomas Larzillière is the founder and CEO of Keepeek, France’s #1 SaaS DAM platform and now a powerhouse brand within the Papirfly Group. Under his leadership, the company has expanded to 80+ experts and fuels the content ecosystems of global icons including Stellantis, Airbus, EDF and Orange. Passionate about lean innovation, Thomas knows how to turn creative bottlenecks into brand-building velocity.

Events Event Speakers Ashleigh Faith

Ashleigh Faith has her MLIS focused on metadata and subject indexing, and her PhD focused on Advanced Semantics. Ashleigh has over 15 years of experience working on search, AI, and knowledge graph solutions across the STEM, government, and finance industries. Outside of her day job, she is the Founder and host of the IsA DataThing YouTube channel, where she tries to demystify the metadata, AI, and knowledge graph space.