As a legacy broadcaster navigating a rapidly evolving digital landscape, ITV faced growing challenges managing the scale and complexity of its marketing assets. These include promotional video clips, images, and other materials distributed across fragmented systems and teams. In this session, Stephanie Gillott shares how ITV adopted an enterprise DAM solution to better support the marketing, merchandising, and publicity content tied to more than 15,000 hours of programming. This includes assets used in campaigns, partnerships, and distribution efforts.

Context:

• The quantity and variety of assets organisations generate is skyrocketing.
• Customers expect those assets to be deployed in timely, personalised communications.
• That’s why, in marketing organisations, DAM plays an increasingly core role.

What’s happening:

The way teams establish and leverage their repositories of assets is changing - the DAM landscape is shifting.

Questions and answers:

In an era defined by AI-generated content, geopolitical complexity and shifting cultural expectations, trust has perhaps become THE most valuable asset any activity commands.

Elisabeth Knulst, Managing Consultant, EMM Consultancy explores the relevance of ‘trust’ to DAM and how DAM professionals can lead in:

Start your day with a bite to eat and a chance to visit the exhibition.