Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Kristin is the VP of Global Agencies and Partnerships at Monotype, with more than 15 years of international business experience across SaaS, platform integrations, and strategic partnerships. At Monotype she has worked extensively with agencies and global partners to design and scale product strategies that enhance Typography workflows across teams. Known for connecting commercial strategy with customer outcomes, Kristin brings a pragmatic, data-driven approach to shaping and implementing how Monotype add values for customers in an evolving design landscape.

Tom Foley is an award winning Executive Creative Director at Monotype, where he strives to create beautiful typography for global brands. Tom takes a future-focussed approach, helping clients understand how good typeface design combined with new font technologies can elevate brand expression. Tom has designed custom typefaces for clients such as the National Portrait Gallery, Airbnb, Intel, PlayStation, Netflix, H&M, Opel and Dublin City Council. Tom also shares his passion for design through lecturing and workshops at Universities across Ireland and the UK.

Sharon is the Infrastructure and Digital Asset Manager of the Archives at Pixar Animation Studios, where she helps bridge creative and technical worlds to keep decades of visual and storytelling assets discoverable and alive. Sharon partners with production and technical teams to build and evolve DAM systems that preserve visual and text-based materials created during the filmmaking process with an eye toward expansive and efficient reuse.

Dan Heather is a professionally qualified archivist working as the Digital Archives Manager at National Theatre. His current role encompasses the long-term preservation, reuse and promotion of digital archive material in both non-commercial and commercial contexts, including oversight of the National Theatre's digital preservation solution, the development and enhancement of a user-facing platform for accessing content, and initiating a transformative programme to enhance descriptive metadata descriptions for almost 100,000 digital images covering over 60 years of theatrical activity.

Sarah Elizabeth Cox is PR Manager for the British Science Association by day, and a boxing and wrestling historian by night. As an independent researcher, she pieces together the biographies of long-forgotten late-Victorian and Edwardian boxers and wrestlers, with a focus on African-American and Caribbean pugilists in 1880s London. Her first book, currently titled THE DEVIL'S DANCE FLOOR: Hezekiah Moscow and the Fight for Life in Late-Victorian London, will be published by Duckworth in 2027.

MJ Gomez-Saavedra is an engineer, creative technologist, and entrepreneur working at the intersection of AI, fashion, culture, and human-centric design. She currently works at Google Creative Lab, where she prototypes experimental, AI-driven interfaces and systems that explore how emerging technologies can transform creative expression—from digital fashion and design tools to immersive, interactive experiences. Her work focuses on translating complex technologies into intuitive, culturally resonant forms.