Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Balancing Access, Ethics, and Sustainability in Medical Heritage Digitisation
A Digital-First Transformation

Background

Since the millennium, the Royal College of Surgeons of England (RCS England) has digitised Heritage Library and Archives collections for online access. 

In 2021, a new organisational strategy to become digital-first, combined with an expanded public engagement programme, fundamentally shifted priorities from preservation to active engagement with members, staff, and public audiences.

Liza Goroshnikova is a Senior Creative Producer at HelloFresh, specializing in digital marketing and content strategy. With experience producing branded content and campaigns for major companies including Viacom and WITHIN, Liza brings expertise in managing high-end production workflows from pre-production through post. Based in New York, she's passionate about leveraging modern tools to deliver exceptional results efficiently.

Alexander Volberding is a Video Director at FieldWrk with 8 years of experience producing high-impact content for brands like BBC, Hearst Media, and Business Insider. Expert in video production, editing, and team leadership, Alexander has a proven track record of increasing engagement, optimizing budgets, and delivering compelling brand storytelling. Based in New York, he specializes in creating content that resonates across multiple platforms and drives results.