Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Programme Update: First Sessions Announced

This year we’re introducing a number of interactive sessions where attendees can ask questions and explore key issues with others in the room. Designed to complement the wider programme, they create space for open exchange and shared thinking.


Semantics in the Age of AI: Questions Practitioners Must Answer in 2026
 

Context and challenge

Increasing Efficiency & Brand Consistency with Automation Placed on DAM Foundations

The situation ‘as was’:

  • A siloed DAM solution with ever-dwindling user numbers due to lack of confidence.
  • Nobody with the necessary skill-set to manage the DAM and transform user experience.
  • A system which didn’t enhance the business’ ability to deliver growth.
  • The need for more integration with other systems, MarTech and product data.

The situation now: