Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Matt is the Senior Systems Manager for the National Geographic Society’s Special Collections team. He currently oversees the department’s technology ecosystem, including platforms for managing digital assets, archival collections, and library services. Matt joined the Society in 2019 as a librarian focused on metadata, discovery, and systems. With over 20 years of experience in technology management, he applies technical solutions to integrate the Society’s diverse systems, enhancing the discovery and preservation of its unique history.

Julie McVey is the Director of Digital Archives for the National Geographic Society’s Special Collections team. She joined the Society in 2018 to lead a digital preservation archive initiative and has worked with colleagues to establish in-house digitization workflows, standardized metadata practices, and digital object discovery processes. She currently oversees the digital preservation program and leads technological innovation and responsible use efforts for Special Collections, with a focus on AI, provenance, and authenticity.

Adrianna currently serves as the Vice President of National Geographic Society’s Special Collections, where she leads a team in stewarding archives, media, and research resources that chronicle more than 135 years of the Society’s history and impact in the world. Over the course of her 25-year career, she has focused on employing digital solutions and an audience-focused mindset to expand access to materials of cultural importance.

Mollie Schiffer is Head of Brand Operations at Vinted, Europe’s largest C2C marketplace for second-hand fashion. She started her career in classical music and spent several years as an entrepreneur in hospitality before moving into the corporate world. Her path through the arts, entrepreneurship, and technology gives her a grounded, cross-disciplinary perspective on creative operations, balancing structure with the space teams need to do their best work.
 

Nadia is a Content Operations Specialist, a first-time presenter, professional flowchart-organizer, and self-identified artist/photographer. She specializes in design work, metadata, security, rights management, and digital content delivery.  She has quickly adapted to the rapidly changing media environment and implemented automated systems for digital delivery and rights management.