This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Ren is an experienced information governance professional who has worked within the document and records management industry since 1995.

Since its formation in 2009, he has been Managing Director of InformU Solutions Ltd. The company specialises in workplace transformation and support, providing services and software for Records Management, Facilities Asset Management and Digital Sustainability programmes.

Turning connected brand assets into AI-powered creative opportunities.

Join CI HUB and Aprimo to launch CI HUB Content Studio, a new offering that connects approved DAM assets with AI-powered content creation. Discover how teams can activate content managed in Aprimo, using existing brand imagery as creative inspiration, leveraging a prompt library and brand guidelines to generate on-brand variations, adapt visuals to a brief, and save finished content back into the DAM with relevant metadata to support rights management, traceability, and compliance.

Chris Castle is an experienced leader in content marketing and digital experience, with a passion for the intersection of business transformation and technology. As VP of Solutions Consulting at Aprimo, he helps customers solve business challenges through technology, using real-world examples to bring complex concepts to life.

Michael is a sports media professional with extensive experience in digital asset management, media operations, and creative technology. Currently serving as Media Assets Manager for the Minnesota Vikings, Michael specializes in optimizing media workflows, implementing innovative technology solutions, and managing large-scale digital asset libraries.

Jessie specializes in metadata governance, controlled vocabularies, and asset stewardship across the information architecture. Their interest lies in ethical and folkloric taxonomy approaches for enterprise collections.

They were a 2026 Digital Storytelling Fellow for the Digital Library Federation's annual Forum. McCarty's writing and workflows in controlled vocabularies and folksonomies has been featured at the IIIF Open Meeting, The Digital Repository of Ireland, The MARAC Conference, and the International Council on Archives. 

John P. Bell is a programmer and artist at Dartmouth College. His work there includes directing the Dartmouth Resources for Emerging Arts and Media (DREAM) Studio, acting as Associate Director of the Media Ecology Project, and teaching as a Adj. Asst. Professor in Computer Science and a Lecturer in Film and Media Studies. His research focuses on collaborative creativity and has produced everything from utilitarian online video annotation platforms to aggressively useless installation art.