This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

After completing a Master’s degree in Media Technology, Juergen began his career as a Marketing Manager at REWE International AG, the leading supermarket retailer in the DACH region, where he early on specialized in online marketing, content, and e‑commerce. His passion for digital innovation and strategic marketing shaped his further professional path, leading him through several positions at companies and agencies in the Vienna and Linz area before ultimately joining Rosenbauer International AG.

Jeff Costello is a photo operations and post-production leader with more than two decades of experience across editorial, brand marketing, and live production environments. He spent the first half of his career as a photo editor at AOL, MailOnline, and ABC News before moving into operations leadership — designing workflows, building DAM systems, and managing post-production teams. Most recently, as Senior Director of Photo Services at CBS, he oversaw post-production pipelines spanning 50+ network series and major live events including the Grammys, Golden Globes, and Super Bowl LVIII.