This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Building and Transforming Design from Startups to Scale-ups 

How do you set up design for success in a fast-moving startup? And how do you scale it as the company grows? Over the past four years, Rachel has tackled both challenges: bootstrapping design as the first hire at an early-stage startup and leading design transformation at a scale-up, all informed by playbooks from Chrome and Search. 

 

This talk is packed with practical examples and insights on:

Tina is Vice President of Digital Products and Marketing Operations at Sesame Workshop, where she leads teams spanning creative project management, digital products, marketing operations, and archives. Her portfolio includes the organization’s websites, interactive games and apps, marketing budgets and contracts, and stewardship of its digital image database, taxonomy, and physical archive.

Tina began her career in animation production and spent years building grant-funded web and app games before moving into her current role in 2025.