Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Preserving and Perpetuating Who We Are Through Our Own Voices

How DAM supports Indigenous communities, specifically the Eastern Band of Cherokee Indians (EBCI), in preserving and sharing cultural knowledge through Indigenous-led digital stewardship.

How centering data sovereignty in DAM enables communities to control how Cherokee materials are stored, described, accessed, and protected.

Achievement and context:

The National Geographic Society’s Special Collections team reached a significant milestone in its DAM centralization efforts by successfully migrating 1.5 million media assets – including imagery from the full run of National Geographic magazine – from a decommissioned legacy system into its enterprise DAM.

Our focus for the Society’s digital archives is now firmly on the cross-divisional “Systems Unification Project”.

The goals: