This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Jeff is the Head of Marketing at Air, where he leads the company’s marketing strategy and growth. He brings over a decade of marketing leadership experience at companies like Figma and Duolingo. His work has given him a firsthand understanding of how critical it is for teams to scale creative work as companies grow.

As one of the co-founders of Air, Tyler has spent the past eight and a half years building the product and company from the ground up. As a technologist and entrepreneur based in Brooklyn, he focuses on creating systems that help creative teams move faster and work at scale. Before Air, Tyler founded Postlight, a New York–based digital product studio.

Generative AI is changing creative work in a way we have not seen since the shift to digital-first production: it is not just accelerating execution, it is reshaping how creative teams operate.

In high-growth teams, the bottleneck is rarely “getting to a great idea.” It is translating that idea into the hundreds of on-brand variants required by modern channels, formats, and audiences. That translation layer is where time, budget, and brand consistency are won or lost.

Liz is a global learning and development leader who believes great learning isn’t just about content -- it’s about connection, creativity, and context. When those elements come together, learning sticks—it drives real engagement, builds critical skills, and directly supports business performance.

As Director of Global Learning & Development, Liz leads global and regional learning teams to build leadership and technology capabilities at scale—from new joiners to senior leaders—ensuring learning is both impactful and closely connected to the work people do every day.

Context

The creative brief is the most important document in any creative workflow, and the most misunderstood. 

Too often, briefs become checklists of mandatories rather than tools that inspire great work.

The result? Misaligned teams, wasted rounds of revision, and creative output that falls flat.