This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Michael Pool works in the Office of the CTO at Bloomberg, where he is working on tooling to create and deploy ontologies and other semantic artifacts across the firm. Previously, he was a principal ontologist on the Amazon Product Knowledge team, and has also worked to deploy semantic technologies/approaches and enterprise knowledge graphs at a number of big banks in New York City. Michael once worked on the famous Cyc project and has evaluated knowledge representation technologies for DARPA.

Future Digital Leaders Programme

The Future Digital Leaders Programme gives young professionals the opportunity to engage and network through attending Creative Tech London 2027 free of charge. We want to see our community flourish, and what better way to achieve this than by investing in the digital leaders of tomorrow.

If you, or any of your team, qualify for the program we would be delighted to hear from you.

Entry Details 

The Future Design Operations Leaders Programme gives young DesignOps professionals the opportunity to engage and network with their community through attending the event free of charge. We want to see our community flourish, and what better way to achieve this than by investing in the leaders of tomorrow.

If you, or any of your team, qualify for the programme we would be delighted to hear from you.

Entry Details

Theadora “Tee” Trammell-Milliron is a Product Experience Management (PXM) Lead at Copeland, where she focuses on improving how product data is structured, governed, and delivered across digital experiences. Her work spans PIM strategy, product data governance, taxonomy, data standardization, DAM, integrations, and channel syndication.

Michele is a Senior Specialist in Program Management at Nestlé Purina PetCare, where she leads and supports digital asset management initiatives that enable teams to efficiently create, manage, and distribute brand content across the organization. In her role within Brand Management, Michele serves as a key stakeholder for Content Hub and digital transformation programs, partnering with cross-functional teams, agencies, and global markets to drive operational excellence, governance, and adoption of digital asset management best practices

Yulia Shmeleva is a senior software engineer with over 15 years of experience at companies including Oracle, Intuit, MasterClass, and currently Netflix. Her career has centered on one throughline: making complex technical systems simple enough for non-technical users to confidently own — a focus that led her to patent UX approaches for defining geospatial rules at Oracle.

Jennifer is the Senior Manager of Digital Collections at the Carnegie Hall Rose Archives where she oversees the strategic, administrative, and technical ownership of Carnegie Hall’s Digital Collections. Her work in the Digital Collections supports the broader mission of preserving and making publicly accessible the documents and materials related to the origins, history, activities, growth, and development of Carnegie Hall.