This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Dezirae Androga is the Global DAM Administrator of Brady Media Library at Brady Corporation, where she guides a network of 130+ admins across six continents to ensure security, access, functionality and governance standards are met for the 350,000+ assets within the DAM. Dezirae is a certified Librarian who thrives on turning information chaos into intuitive digital ecosystems. She bridges the gap between DAM complexities and user success by spearheading global onboarding programs, metadata audits, and the implementation of automation and AI workflows.

Sandra Hundacker leads the creative team in the Book Department at Rick Steves’ Europe, helping shape the company’s guidebooks and other book-related publications.

With a background in publishing, design, content systems, and digital production, Sandra has spent more than three decades building thoughtful, practical workflows that support creative work. Over the past 13 years at Rick Steves’ Europe, she has focused on improving how teams work together, connecting people, processes, and content in ways that are clear, collaborative, and sustainable.

Orin is the Creative Operations and Production Specialist at Rick Steves’ Europe. His role uniquely blends DAM admin, contributor, and consumer duties with asset creation and design. From photo editing and cartography to digital rights management, Orin is involved in the entire graphic production process for Rick Steves’ bestselling guidebook series. He helped lead the selection and implementation of the company’s first cloud-based DAM system, developing workflows across departments, streamlining processes, and ensuring smooth integration.

Jose Coronado is a recognized Design & Operations executive. His experience spans financial services, management consulting, and enterprise technology, with a focus on leading global teams. As a Strategic Advisor, Jose partners with Chief Design Officers and Global Heads of Design to help them solve critical challenges in their organizations. His clients include Global 1000 Financial Service organizations in Latin America.

Debbie Kiederer is a veteran of the retail industry with more than two decades of experience repositioning and marketing premium consumer brands in the digital space with a strong global sensibility.

Twenty five years ago, Debbie founded ChalkDust Consulting, a strategic digital consulting practice with a client list of Fortune 500 companies including beauty, fashion, consumer packaging goods, media companies, not-for-profits and start-ups. Ninety-eight percent of the ChalkDust client base is referral based.

Madi Bjorgvinsson brings 20+ years of experience implementing and launching innovative technologies and managing web-based business solutions for Fortune 500 companies as well as startups in the fashion, cosmetics and other retail sectors. Her technical expertise is in e-Commerce platforms and global rollouts, the development of digital asset & rights management systems, and sustainable digital supply chain workflows.