This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Caroline Cox is Client Partner at Aquent Studios, where she leads enterprise partnership strategy and agency solutions for Fortune 100 brands.

Pricing & How to Register

To celebrate the launch of this series, we're offering the first 10 people to book a 20% discount! Enter the code FIRST20 when registering to receive this exclusive rate. 

For Payment in US Dollars (Price includes access to the full recordings):

Fees for the 4-part course: $499

Group access for 3 people from the same company: $999

Registration for this series includes access to all sessions to view live and watch again on demand.

 

Session 1: Introduction to Controlled Vocabulary
Wednesday April 7, 2027 
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

This course is built on one premise: every search begins with metadata. If your metadata is in a mess, then your search results will be too. 

Imagery has the power to influence consumers and increase sales. In fact, images are business assets in their own right. Yet all too often, organizations invest heavily in producing high quality content, only to fail at the last hurdle. They have all the right assets, but not necessarily the right keywords to deliver a high quality search experience.

Sarah Chapman is a marketing operations and transformation leader focused on reinventing how complex marketing organisations work; combining operating model redesign, MarTech, AI and automation to create faster, simpler and more scalable ecosystems.