This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Francesca Buzzeo leads operational strategy and delivery across EMEA at OLIVER, overseeing 750+ professionals in 21 markets. She partners with new business globally to design future operating models that transform how organizations work and shape how AI is built into the way OLIVER and its clients operate.

Originally from Ukraine, I started my career in the creative industry while still at school, working in an animation studio. Since then, I’ve worked across a range of agencies, building my experience from hands-on production to project management and, ultimately, creative operations.

Marco Pignata leads brand marketing and strategy within the EMEA region for Google Health, leveraging cutting-edge AI technologies to make health information more helpful and accessible. By building active, engaged communities, he empowers individuals to take control of their wellbeing and establish a completely new, proactive relationship with their personal health.

Masterclass in Creative Operations - Series 2 - Course Summary

 

Session 1 - The VALUE Framework: Prioritize, Protect Capacity, Prove Impact

Context:

In-house creative teams lose strategic ground one unvetted request at a time. Without a structured system for deciding what deserves their attention, teams end up treating every project as equally urgent - which leads to constant firefighting, mounting burnout, and creative output that never quite connects to business goals. 

Dan is a Digital Asset Manager at Coles, bringing six years of specialist experience in creative asset management and more than 20 years across the creative and design industry.

At Coles, Dan's led the training and migration from legacy server-based asset management systems to a modern cloud-based DAM solution, supporting the integration, adoption, and change management of more than 500 users.

First Sessions Announced

We're delighted to give you a first look at three confirmed sessions, offering a taste of the insights, ideas, and conversations you can expect at the Festival of DAM.

If you are interested in speaking at the Festival of DAM or any of the new series of DAM events throughout the year, please contact Christine Le Couilliard at christine@clecevents.co.uk.

Rob Ahnemann is a Managing Principal of Technology Consulting, the Sitecore Practice Lead at EPAM, and an industry-recognized 10-time Sitecore MVP with nearly two decades of experience leading enterprise digital experience architectures. Certified across SitecoreAI, XM Cloud, CDP & Personalize, and OrderCloud, Rob serves as a senior technology strategist guiding clients through complex legacy modernization initiatives.