Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

This course will be available to purchase on-demand here in the coming weeks. 


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Fabian is the Chief Product Officer at CI HUB. With extensive international experience in digital product management, he has worked across the design, travel, eCommerce, and SaaS industries.

Based in Munich, Germany, before joining CI HUB, Fabian served as Chief Product Officer at Styla, a German leader in e-commerce technology, where he helped shape scalable solutions for global brands. Earlier in his career, he held senior product roles at Laya Technologies, further deepening his expertise in developing user-centric digital products.

Marat Davudov is a Data Scientist at Sky, working within GameSense: the team combining computer vision, classical machine learning, and generative AI to deliver next-generation 3D, data-driven experiences for Sky Sports customers. The team’s mission is to meet evolving fan expectations, as viewers look for deeper stats, richer context, and interactive experiences that go beyond the traditional broadcast. GameSense achieves this by generating real-time game insights that power companion experiences integrated into Sky’s entertainment ecosystem.

Darren has over 20 years of experience leading creative agencies and teams worldwide, and currently serves as in-house creative at SharkNinja. His previous roles span top global networks including WPP, VML, BBDO, Havas, R/GA, and CP+B, where he led campaigns for major brands such as Mars Group, BBC, Smart, Axe, Sky, Microsoft, P&G, Nike, Reckitt, Braun, and Adidas.