This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Andrew Neave is the Creative Operations Manager at E.ON Next, where he oversees workflow optimisation, resourcing and reporting for a team of 20 creatives. He serves as the super-user for Asana across the Go-To-Market department, leveraging AI and automation to drive efficiency and streamline production across departments. Andrew is currently enrolled in the AI & Automation Practitioner L4 Apprenticeship Programme.

Mark Tolson is the co-founder and CTO of Runnit, an AI-native work management system for creative teams. He brings more than 25 years of software development experience, with a strong focus on automating business operations. His CTO experience spans software companies serving the government, legal and creative sectors, combining technical expertise with a practical understanding of how organisations work.

I was asked to build an AI producer in place of hiring a Production Manager. 

I said yes, then couldn't map the job. 

The most important parts of producing, like reading the room, catching what goes unsaid and spotting trouble before it lands, never appear in a transcript. 

Caitlin Bant explores what AI actually needs from a workplace, and why Creative Ops leaders should hold onto their values when asked to automate.

Francesca Buzzeo leads operational strategy and delivery across EMEA at OLIVER, overseeing 750+ professionals in 21 markets. She partners with new business globally to design future operating models that transform how organizations work and shape how AI is built into the way OLIVER and its clients operate.

Originally from Ukraine, I started my career in the creative industry while still at school, working in an animation studio. Since then, I’ve worked across a range of agencies, building my experience from hands-on production to project management and, ultimately, creative operations.

Marco Pignata leads brand marketing and strategy within the EMEA region for Google Health, leveraging cutting-edge AI technologies to make health information more helpful and accessible. By building active, engaged communities, he empowers individuals to take control of their wellbeing and establish a completely new, proactive relationship with their personal health.

Masterclass in Creative Operations - Series 2 - Course Summary

 

Session 1 - The VALUE Framework: Prioritize, Protect Capacity, Prove Impact

Context:

In-house creative teams lose strategic ground one unvetted request at a time. Without a structured system for deciding what deserves their attention, teams end up treating every project as equally urgent - which leads to constant firefighting, mounting burnout, and creative output that never quite connects to business goals.