This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Lariana Cordero is a Creative Operations professional at Universal Music Group, where she works across video production, workflow design, and AI adoption initiatives within the creative organization. Over the past year, she has worked closely with creative leadership to research workflows, explore opportunities for AI adoption, and contribute to a practical, human-centered approach to integrating AI into creative operations.

Jesse White is the Global Sports Lead at TwelveLabs, a video understanding AI company helping sports organizations unlock the full value of their video assets. With 10+ years of experience across sports, live events, media, and AI, he works at the intersection of go-to-market strategy, business development, and strategic partnerships — translating multimodal AI into measurable outcomes for leagues, teams, and broadcasters.