This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Jessica Bargenquast is a Program & Project Manager on the Marketing team at Blue Yonder, where she leads large-scale, cross-functional initiatives spanning rebrands, website builds, tool implementations, and campaign coordination. She specializes in turning complex programs into clear, actionable plans and building AI-powered workflows that drive efficiency across marketing teams, including the creative operations that keep them running.

Richard Blatcher leads Industry Solutions at Wrike, bringing 30+ years of experience across media, marketing, and SaaS. He’s held global roles at Autodesk and PROS, driving GTM for disruptive solutions across strategic industries.

The demand for content isn't slowing down and neither are the deadlines. Today's marketing and creative operations teams must balance speed, scale, and collaboration while keeping work organized and creativity flowing. 

How do the best teams make it happen?