Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

We're closing this year's DAM and Collections Management for Cultural Heritage conference the way the best collections are built: by looking at everything we've gathered and asking what it actually means.

For the final 30 minutes, the panel of experts will step back from the day and reflect on the ideas that landed, the tensions that didn't resolve, and the questions that kept resurfacing whether we were talking about metadata standards, digital preservation, or the weight of stewarding centuries of culture on a constrained budget.

Then the floor opens.

A descriptive term in search of a clear meaning: 
"Digital preservation" is a term that gets thrown around constantly in cultural heritage circles – but what does it mean, in practice, for galleries, libraries, archives, museums, and performing arts organisations operating within real-world constraints?

Is it different from:

  • Backup? 
  • Storage?
  • Digitisation? 

Clarity is required if under-resourced GLAMP organisations are to make the move from theory to practical implementation.

A rapid-fire round of real-world insights from digital asset and collections management practitioners across the cultural heritage sector.

1) “Everything, Everywhere, All at Once”: Reframing Collections & DAM for the Future of Cultural Heritage

This lightning talk offers a candid, quickfire reflection on DAM and collections management in memory institutions – where we have come from, where we find ourselves now, and why well-intentioned systems so often fail to deliver on their promise.

Since the millennium, the Royal College of Surgeons of England (RCS England) has undertaken a range of digitisation projects to make Heritage Library and Archives collections accessible online. However, a new organisational strategy in 2021, driven by the aim to become a digital‑first organisation and improve access to College information and knowledge services, combined with a new public engagement programme, led to a shift towards prioritising digitisation for enhanced engagement with members, staff, and wider public audiences.