John Briggs is a seasoned technology leader, AI innovator, and co-founder of Screendragon. With over 25 years of experience in enterprise software development, John has been at the forefront of digital transformation, shaping the way global businesses leverage AI-driven solutions to enhance operational efficiency, marketing execution, and business growth.

Loie Maxwell has built her career as a creative force for some of the world’s most famous brands by building trust, connection, and brand love—one customer touchpoint at a time.

She was a creative force behind the first-ever Barbie flagship store in Shanghai, a brand experience that redefined what it means to reimagine storytelling. She’s led global expansion and content systems for Starbucks, built in-store brand ecosystems at CVS, and brought brand clarity to Amazon’s grocery operations.

Loie’s leadership centres on one thing: creating brand experiences that stick.

As the Director of Product Marketing at Vertesia Mary Kaplan drives brand awareness and platform adoption. She architects and executes impactful go-to-market strategies for Vertesia's generative AI solutions. 

Jonny McFadden is a Solutions Engineer at Vertesia, where he partners with enterprise clients to design and implement AI-driven solutions that streamline operations and unlock business value. Based in Phoenix, Arizona, Jonny brings a strong foundation in data engineering and technology consulting, with experience that spans AI strategy, large-scale data systems, and enterprise software integration.

Is this your reality?

Tired of your Digital Asset Management (DAM) system feeling like a digital black hole, consuming time and talent with endless manual tasks?

If you're a DAM Manager, Digital Librarian, or Creative Director, you know the struggle: finding the right assets, ensuring compliance, and localizing content for global campaigns. It can be a massive drain on resources. 

But life could be better!

Managing and Preserving Digital Assets: Securing Long-Term Digital Success

This course explores digital preservation and digital asset management, and is designed for professionals in Galleries, Libraries, Archives, and Museums (GLAM).

Through four 75-minute sessions, participants will gain a deep understanding of key digital preservation principles and strategies, supporting systems, and frameworks that are essential for ensuring the accessibility and longevity of digital assets.

Covering: