This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Lance Thieshen is a seasoned IT and business leader with over 25 years of experience in the industry. Currently serving as a Senior Principal Solution Engineer at Progress, he specializes in semantic technology, leveraging his deep technical knowledge to drive innovative solutions. Lance also has extensive experience in legal operations and eDiscovery, adeptly managing large, complex datasets and projects. His broad background encompasses technical and strategic aspects of IT, making him a versatile and invaluable asset in tech and business.

Amanda Fink is the Manager of Digital Media Systems & Governance at Church & Dwight Co., Inc., where she oversees the company’s digital asset ecosystem supporting more than  60 domestic and international brands. She partners closely with the internal creative agency, Ampersand, to design scalable creative workflows, optimize digital tools, and drive continuous improvements that enhance the experience for creative and marketing teams.

Joe was once a simple library book shelver. Now, he has an MLIS, but brings the same joy at navigating taxonomy errors and mending broken things to his DAM position as asset wrangler at the Simplot company. He focuses on metadata and tactical asset management, assisting users in day-to-day navigation of the DAM and finding just the right thing at the right time.

When not up to his eyeballs in recently-uploaded pictures of French fries, Joe enjoys reading, gaming with friends near and far, traveling with his wife, and wandering the storm-drenched forests of the Puget Sound.

Sean is the Production Lead at Ampersand, Church & Dwight's in-house creative agency, where he oversees branded content production for brands including Hero Cosmetics and Arm & Hammer. With over fifteen years of experience in branded content, commercials, and film, Sean brings a production operations perspective to the rights and compliance questions that have become increasingly complex in the AI era.