This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Jenna Domeischel is the National Collections and Repatriation Lead for the U.S. Army Corps of Engineers (USACE), providing technical expertise, policy development and implementation, and leadership for the agency’s collections management and NAGPRA programs. Her work sits at the intersection of curation, repatriation, digital stewardship, Indigenous data sovereignty, and institutional policy.

Rob Knopfler is a Senior Consultant at gateB, a consultancy advising global enterprises on large-scale digital transformation, with specialization in digital and media asset management. He guides organizations through platform selection, solution design, implementation, and integration, leading programs from discovery through rollout. He came to marketing operations from product management in AdTech and MarTech, where he built and shipped platforms at scale, a background that shapes how he evaluates systems today.

Nicole is a Solutions Consultant at Canva, working with customers across APAC to help organisations rethink how content is created and scaled across teams, without compromising brand or quality. With a background in design, Nicole understands the tension teams face every day: move faster, maintain quality, stay on-brand and do more with the same resources.

Savannah Scofield runs Creative Operations at Sur La Table, where she was brought in four years ago to build process infrastructure for a creative team that had been running without it. Since then, she's turned a fragmented operation with no central system of record into the operating backbone of a national retail creative function. She's a two-time recipient of Sur La Table's Golden Whisk award, a member of the 2026 Wrike Elite 100, and winner of the 2026 Wrike AI Strategy Award.

Richard Blatcher leads Industry Solutions at Wrike, bringing 30+ years of experience across media, marketing, and SaaS. He’s held global roles at Autodesk and PROS, driving GTM for disruptive solutions across strategic industries.