This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Joe was once a simple library book shelver. Now, he has an MLIS, but brings the same joy at navigating taxonomy errors and mending broken things to his DAM position as asset wrangler at the Simplot company. He focuses on metadata and tactical asset management, assisting users in day-to-day navigation of the DAM and finding just the right thing at the right time.

When not up to his eyeballs in recently-uploaded pictures of French fries, Joe enjoys reading, gaming with friends near and far, traveling with his wife, and wandering the storm-drenched forests of the Puget Sound.

Sean is the Production Lead at Ampersand, Church & Dwight's in-house creative agency, where he oversees branded content production for brands including Hero Cosmetics and Arm & Hammer. With over fifteen years of experience in branded content, commercials, and film, Sean brings a production operations perspective to the rights and compliance questions that have become increasingly complex in the AI era.