This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Donna is the Digital Asset Officer at the Australian National Maritime Museum, where she manages the museum’s digital asset management system and practices. Her work spans metadata, rights management, consent, governance and staff adoption, with a focus on creating practical and sustainable processes that make digital assets easier to find, manage and reuse responsibly.

Jeff Mixter is the Director of Global Metadata and Innovation at OCLC, a global nonprofit that builds the shared data infrastructure behind the world's libraries. He works to build and maintain WorldCat, the world's largest database of bibliographic metadata — hundreds of millions of interlinked descriptions of books, articles, and other works, relied on by more than 10,000 libraries worldwide. He also leads the development of OCLC's knowledge graph, turning decades of library description into linked entity data that powers new discovery products and services.