Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Sara Yates is a Senior Design Operations leader at Amazon, where she supports large, global design studios in building greater clarity, consistency, and adaptability as the organisation accelerates into an AI-driven future. She leads work to modernise planning and delivery systems, strengthen collaboration with product and engineering, and introduce practical ways for teams to test and improve how they work together.

Shaula Stephenson is the Managing Archivist and Systems Analyst at the Susanne Kester Archives at the Skirball Cultural Center in Los Angeles. She chairs the Society of California Archivists (SCA) Publications Committee and is a member of SCA’s Labor, Advocacy, and Public Policy Committee Fair Labor Principles working group. She has been a panelist at multiple professional conferences since completing her MLIS in 2012, and has published articles in the SCA Newsletter, Archival Elements, and the Journal of Digital Media Management.

As a Design Operations leader, Isabel orchestrates processes and programs to support design teams in creating meaningful impact for real people. Throughout her current tenure at Doctolib, she has led efforts across Design, Research, and Content Operations for the larger Design Organization, and currently supports regular business rhythms such as budget cycles and portfolio planning. She serves as a partner to cross-functional peers as well as design leadership to help keep things running smoothly, whether it's business as usual or helping teams move through periods of change. 

Nina is a multidisciplinary designer and product design leader with over 12 years of experience building apps, brands, complex B2B platforms, design systems, and stellar teams.

She works as Principal Product Designer at Zalando, where she helps shape the strategy and experience vision at ZEOS, their multi-channel logistics solution for fashion and lifestyle brands, and oversees its design system.

Dan Perez is the President of Aquent Cloud, the SaaS division behind RoboHead—the project-management platform built specifically for in-house marketing and creative teams. With early experience as a web developer at the University of Georgia, where he helped build one of the nation’s first web-based course-registration systems, followed by roles at Lotus and IBM designing applications for Fortune 500 clients, Dan brings a deep technical foundation and architectural mindset to creative operations.

Jeff Tousignant is the Head of Marketing at Air, where he leads brand, product, and growth marketing initiatives for the next generation of creative operations software. Previously, he led product marketing at Figma and was early at Duolingo, shaping some of the most recognizable consumer and SaaS brands. Jeff specializes in scaling category-defining products and building high-impact marketing teams.