This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Rachel is a Learning Technologist in the University's Library and Learning Services, specialising in online learning design and digital accessibility. She has been centrally involved in supporting HyFlex teaching initiatives across the institution, contributing expertise in digital pedagogy and learning design. Rachel collaborates across academic departments and her work focuses on embedding inclusive digital practices, improving accessibility in online learning environments, and developing innovative approaches to curriculum design.

Sherif is the C2PA product lead at Google, managing the core libraries and infrastructure that all Google products - Search, YouTube, Gemini, Google Photos, Pixel, and more use to integrate the technology. He is also the co-chair of the Conformance Task Force within the C2PA standards organization, which is chartered with ensuring interoperability and trust across the C2PA ecosystem. He has been involved in the media authenticity space since 2018, helping co-found the C2PA organization itself, and sat on its first Steering Committee.

Olivia is a Commercial Specialist leading business development across North America for Reuters Imagen. With 15+ years driving enterprise client relationships, Olivia partners with media organizations and broadcasters to identify how connected content platforms unlock operational efficiency and revenue growth.

Melanie Duffy is a Product Director at Papirfly and a recognised thought leader in B2B SaaS and Martech across EMEA, known for turning complexity into clarity. She leads a portfolio of DAM and brand portal products for 1,500+ enterprise brands globally, in a player-coach role spanning strategy, R&D prioritisation, and direct product ownership. Her current focus is AI integration across the portfolio β€” semantic and visual search, a RAG-based Brand Assistant, and MCP server scoping β€” sitting at the intersection of AI capability, content operations, and enterprise brand governance.