Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

The course explores the concepts (including the DCC Curation Lifecycle model) and frameworks (for example IIIF, metadata standards, publishing tools, and strategies) that support public access, aggregation, and reuse of digital collections in an environment increasingly shaped by automation, data reuse, and artificial intelligence. 


About the Course

The course examines: 

Margaret MacArthur is the Senior Manager of Creative Production at AG1, where she leads creative operations for large-scale brand campaigns across the EU. With over seven years of experience in creative operations and production, she brings a deep understanding of how creative teams scale from agency to in-house environments.