Alex helps teams work better together by connecting people, processes, and technology. His work focuses on digital asset management, creative operations, and AI enablement, helping organizations build more connected and scalable ways of working. He is passionate about simplifying complexity and creating systems that make collaboration easier.

Elena has spent more than 10 years designing and improving the systems behind complex content operations. At the center of her work is translating the needs of Creative and eCommerce into scalable content infrastructure, shaping strategy, roadmaps, governance, integrations, and adoption across the wider technology landscape. She is drawn to the moments where complexity gets in the way of good work, creating clarity where there is friction and exploring how AI can make those systems more useful and intelligent.

Michael Pool works in the Office of the CTO at Bloomberg, where he is working on tooling to create and deploy ontologies and other semantic artifacts across the firm. Previously, he was a principal ontologist on the Amazon Product Knowledge team, and has also worked to deploy semantic technologies/approaches and enterprise knowledge graphs at a number of big banks in New York City. Michael once worked on the famous Cyc project and has evaluated knowledge representation technologies for DARPA.

Theadora “Tee” Trammell-Milliron is a Product Experience Management (PXM) Lead at Copeland, where she focuses on improving how product data is structured, governed, and delivered across digital experiences. Her work spans PIM strategy, product data governance, taxonomy, data standardization, DAM, integrations, and channel syndication.

Michele is a Senior Specialist in Program Management at Nestlé Purina PetCare, where she leads and supports digital asset management initiatives that enable teams to efficiently create, manage, and distribute brand content across the organization. In her role within Brand Management, Michele serves as a key stakeholder for Content Hub and digital transformation programs, partnering with cross-functional teams, agencies, and global markets to drive operational excellence, governance, and adoption of digital asset management best practices

Yulia Shmeleva is a senior software engineer with over 15 years of experience at companies including Oracle, Intuit, MasterClass, and currently Netflix. Her career has centered on one throughline: making complex technical systems simple enough for non-technical users to confidently own — a focus that led her to patent UX approaches for defining geospatial rules at Oracle.