Events DAM in the Modern Workplace: From Startups to Global Brands

This course has now ended and is available to purchase on-demand here.

It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Events Event Speaker Theadora “Tee” Trammell-Milliron

Theadora “Tee” Trammell-Milliron is a Product Experience Management (PXM) Lead at Copeland, where she focuses on improving how product data is structured, governed, and delivered across digital experiences. Her work spans PIM strategy, product data governance, taxonomy, data standardization, DAM, integrations, and channel syndication.

Events Event Speaker Michele Heuer

Michele is a Senior Specialist in Program Management at Nestlé Purina PetCare, where she leads and supports digital asset management initiatives that enable teams to efficiently create, manage, and distribute brand content across the organization. In her role within Brand Management, Michele serves as a key stakeholder for Content Hub and digital transformation programs, partnering with cross-functional teams, agencies, and global markets to drive operational excellence, governance, and adoption of digital asset management best practices

Events Event Speaker Yulia Shmeleva

Yulia Shmeleva is a senior software engineer with over 15 years of experience at companies including Oracle, Intuit, MasterClass, and currently Netflix. Her career has centered on one throughline: making complex technical systems simple enough for non-technical users to confidently own — a focus that led her to patent UX approaches for defining geospatial rules at Oracle.

Events Event Speaker Jennifer Grunenberg

Jennifer is the Senior Manager of Digital Collections at the Carnegie Hall Rose Archives where she oversees the strategic, administrative, and technical ownership of Carnegie Hall’s Digital Collections. Her work in the Digital Collections supports the broader mission of preserving and making publicly accessible the documents and materials related to the origins, history, activities, growth, and development of Carnegie Hall. 

Events Event Speaker Timothy Kasper

Timothy Kasper lives and works in Columbus, OH where he leads a Marketing Operations team at Nationwide. In this role, he oversees the people, platforms, and partnerships that keep enterprise marketing content moving. In 2025, he led Nationwide’s Aprimo DAM implementation from RFP through launch--migrating 1.4 million assets and training more than 600 users--so content is easier to find, govern, and put to work.