This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Bailie is an eCommerce and digital product leader with 15+ years in consumer packaged goods and more than 6 years specializing in digital commerce, marketing technology, and product experience management. Her background blends technology, creativity, and consumer engagement, with a strong focus on building scalable, commerce-forward ecosystems that drive both revenue and brand impact.

Elsa Beaumont, Tom Opie and Phil van Bruchem are the leadership team behind Splash, the in-house agency at Treasury Wine Estates. United by a belief that creativity should sit at the heart of business growth, they have spent the past four years challenging conventional thinking about what an in-house agency can be. Their approach has helped build Splash to be an award-winning strategic partner recognised for creative excellence, innovation and business impact.

Philip Wisniewski brings 25+ years of experience at the intersection of content and commerce, working with global brands to simplify the complex world of marketing technology software and services (CMS, eCommerce, DAM, PIM, Cloud, Implementation, and Integrations).

As VP of Strategic Accounts & Alliances at Tenovos, Philip fosters relationships with key partners (cloud, ISVs, consultancies, integrators, and agencies) to support strategic client acquisition and growth.

The content discovery problem is bigger than the DAM. Years of finished campaigns, product photography, footage, and creative live in S3 buckets, legacy MAM systems, project folders, and archive tiers that never made it through the last migration. Some of it is high-value, some is redundant, and most of it is invisible to marketers, brand, and creative teams.

Chris Tinsley is a Program Director at SharkNinja, where he leads creative production and program management across global teams, workstreams, and go-to-market initiatives. His work sits at the intersection of creative operations, portfolio management, and enterprise work systems, helping teams bring more structure, visibility, and clarity to high-volume creative production. With more than a decade of experience building scalable workflows and operational infrastructure, Chris focuses on making complex creative work easier to plan, manage, and deliver.

Madison Brooks is Senior Director of Brand Marketing Strategy and Operations at Fabletics, where she leads the creative systems and infrastructure behind one of activewear's fastest-scaling brands. Over the past four years she has helped grow Fabletics to billion-dollar brand status, managing creative output of more than 24 launches a year while contributing to the brand systems and workflows behind the company's international and wholesale expansion.

Michael Saffan is Technical Lead at Pentland Group, where he leads digital archive and content management initiatives across a portfolio of global brands. With expertise spanning DAM, PIM, creative technology, and enterprise platforms, he specializes in connecting people, processes, and technology to drive digital transformation and operational efficiency.