Events Webinar Bringing AI to Life at Hallmark: A Behind-the-Scenes Look at How AI is Improving Accuracy and Efficiency in the Creative Workflow

A behind-the-scenes webinar exploring how Hallmark and Screendragon are partnering to bring AI to life in the heart of a fast-paced, cross-functional creative studio. 

Hear first-hand how one of the world’s most beloved brands, Hallmark, and Screendragon, a leading AI-powered marketing work management platform, joined forces to identify, test and scale AI that delivers real value throughout its copy proof checking process. 

Key takeaways include: 

Events Webinar Speaker Adam Yare

Adam is a Writing Director at Hallmark’s Bradford-based creative studio, where he leads a talented team of writers specialising in copywriting, proofreading, and editing. With over a decade of experience in the greetings card industry, Adam began his journey at Hallmark as a junior writer and steadily progressed through senior roles to his current leadership position.

Events Event Speaker Jeff Segebarth

Jeff Segebarth is a seasoned software sales executive with over 30 years of experience. He was an early pioneer in the artificial intelligence space during his tenure at Workfusion, helping shape the go-to-market strategies for one of the industry’s most innovative platforms. As Head of Global Sales at Brandfolder, Jeff led the company’s hyper-growth, culminating in its successful acquisition where Jeff continued to lead the sales organization.

Events Event Speaker Tracy Forzaglia - 2025

Tracy Forzaglia is an Information Architect, Ontology & Strategy at Scholastic. She works closely with engineering, product, search, content, and editorial to create the semantic models and systems used to help users find and connect with educational materials.

Events Event Speaker Laura Rodriguez

Laura Rodriguez is a Knowledge Management professional with over ten years of experience in the oil & gas and healthcare sectors. After starting her career as a middle school teacher, Laura earned her MSIS from the University of Texas at Austin iSchool, transitioning into information organization and management.