Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

Introduction

AI is now a core management tool, yet most organizations capture only a fraction of its potential. The challenge is not access but method. This course shows managers, small business owners, independent consultants, and professionals without technical backgrounds how to use AI effectively in daily work.

This course has now ended and is available to purchase on-demand here.


It’s Essential

Getting the choice right and early optimization are keys to success.
It’s all dependent on the knowledge and skills of DAM leaders.
This course is for DAM leaders, aspiring DAM leaders and would-be DAM leaders.

Attendees Include...

AEG, Amazon, Amazon MGM Studios, Arthrex, Boston Scientific, Come & See Foundation.org, Dell Technologies, DPR Construction, Enterprise Knowledge, Fidelity International Canada, Google, Haworth, Lawrence Heritage Consulting, Lockheed Martin, NBCUniversal, Nebraska Public Media, Oakland Museum of California, Paroo, Paramount Global, People, Real Story Group, Relevant Ventures, Sartorius, SHOWTIME/MTV Entertainment Studios, Sony Music Entertainment, Stacks, Synthis, The Church of Jesus Christ of Latter‑day Saints, The Walt Disney Company, Univ

Andy Didyk is a seasoned executive and strategist with deep experience guiding B2B manufacturers, brands, and commerce organizations through digital transformation and omnichannel growth. With a career focused on helping teams unlock measurable outcomes from product information, content, and commerce strategy, Andy brings a blend of practical insight and forward-looking perspective to the challenges of scaling product experience in an AI-driven world.