Join Karl Horton, the Creative Lead of the UK's largest gym franchisee PureGym and Diana Davalos, Account Director at Storyteq, as they share the insightful journey into the PureGym’s groundbreaking rebranding initiative that spanned four diverse markets. Discover how PureGym managed to maintain a unified global brand identity while allowing for local market execution. This session will provide practical insights into balancing creative ambition with operational clarity.
Key Highlights:
- Explore PureGym's innovative approach to rebranding simultaneously across multiple markets without losing creativity or exhausting teams
- Learn about the behind-the-scenes strategies that enabled PureGym to design a single global content engine, avoiding fragmentation and rolling out campaigns 5x faster with 50% more content than before
- Understand the importance of a singular collaborative space in managing complex rebranding efforts
- See how PureGym leveraged technology smartly without over-relying on AI, and achieved significant operational efficiencies in their campaign rollout
- Get insights on reducing agency reliance and eliminating repetitive tasks through strategic use of content management platforms like Storyteq
This session is a must-attend for anyone looking to gain inspiration and practical solutions for scaling brand creativity efficiently and effectively across global markets.