Is The Creative Tech Stack Actually Paying Off?
Creative tech budgets have exploded.
Results haven’t.
Creative Operations teams are surrounded by tools, platforms, dashboards, and “AI-powered” promises, yet approvals still live in email, workarounds are everywhere, and everyone’s managing version 37 of the same asset.
This is a short, opinionated debate for Creative Ops leaders ready to challenge a hard question:
Is our creative tech stack actually helping, or just expensive theatre?
Together, we’ll pressure-test what to keep, what to kill, and what to fix, focusing on outcomes, not features. Expect real examples (including costly mistakes), strong opinions, and practical ways to make existing tech deliver speed, clarity, and commercial value, without adding yet another tool.