Audiences are becoming increasingly discerning, seeking authenticity and transparency
Our time is shaped by digital media - authentic storytelling has never been more powerful. Audiences crave content that resonates emotionally and feels real.
Covering:
How the BBC crafts impactful, memorable stories. Applying insights from BBC.com audience data and the key tools and techniques that help content creators connect meaningfully with audiences.
Know Your Audience: What BBC.com audience data tells us about what viewers want. Using BBC.com data to map themes and narratives that people care about.
Make Me Feel: Casting characters with lasting emotional impact that create ‘that’s me’ identification. Emotional buy-in that binds people to brands.
Visual Language: To see is to believe. The moving image is a powerful medium for implanting enduring messages.
Keep It Simple: Challenges, solutions, innovations. Authenticity and transparency win both hearts and minds. Strip out the noise and create honest, compelling narratives.
Create content that doesn’t just inform - but resonates, inspires and endures.