The Need for Reinvention
Context
In a time when the World Economic Forum has declared that every previously identified major risk (economic, technological, climatic, political) is now a verifiable fact, leaders are facing unprecedented pressure, with nearly half of CEOs doubting their company’s viability within a decade.
This urgency demands continuous reinvention in all organisations, but staff willingness to support enterprise change is collapsing, and business cultures aren’t fit for purpose to address this need.*
A call to action
Rooted in my experiences as:
- Chief Creative Officer at what3word
- Global Creative Director at Ogilvy and adam&eveDDB
- Creative Coach at Truth & Spectacle
A practical way for organisations to build reinvention into their cultures.
Presenting
- A four-step, structured process that combines inherent creativity with a questioning mindset to make spectacular and relevant leaps of logic
- How to leverage the power of better questions to foster team alignment, break down silos, shift culture, and build sustainable collective energy that achieves goals
- A guide for in-house creative practitioners, enabling them to step up and build influence
- A wake up call for leaders to harness their people’s creativity - their most capital-efficient fuel for growth and adaptation
Ivan Pols, Chief Creative Officer, what3word. CCO, Truth & Spectacle
* References
World Economic Forum Global Risks Report 2024
PwC’s 27th Annual Global CEO Survey
Gartner Report on Employees’ Willingness to Support Enterprise Change
George Land & Beth Jarman “Creative Genius” study