Fact
After years of AI hype, marketing leaders are now focused on what's real: practical, large-scale application.
Consequence
This pivot presents a new operational reality that forces us to rethink everything from strategy to workflow.
Response
- The fundamental shift from traditional agencies to agents
- The ‘agentification’ of everything
- The new model in which AI agents, for insights, strategy, and creative, are integrated to:
- Collapse the content supply chain
- Create hero content in minutes (not months)
- Deliver hyper-personalization at a scale previously impossible
This new approach moves beyond automating old workflows and enables brands to truly operate at the speed of culture.