Events Semantic Data Europe 2025 Building Knowledge Graphs to Support Answering Customer Questions

The objective: to build a robust knowledge graph that supports a large-scale customer facing question-answering system.  

Context: Empirical experience from the presenter’s work supporting question-answering functionality in virtual assistants (notably Amazon Alexa) and, more recent, work at Compare the Market.  

Covering: The talk will cover common pitfalls and proven solutions, including insights into what works - and what doesn’t - when deploying and scaling knowledge graphs in real-world environments. 

  • Use Case Design: What to consider when tailoring the graph to different domains, user profiles, machine-learning applications, and answer formats ranging from plain text and tables to graphical responses. 
  • Operationalising Development: Establishing high-level design principles, managing iterative development, addressing distributed ownership, handling change management and testing, and ensuring the system adapts to evolving data sources. 
  • Technical Challenges: We will explore trade-offs in accuracy, coverage, latency, expressivity and abstraction, and consider other potential requirements such as context-handling, semi-structured data and permissions levels.  
  • Internationalisation: Strategies for scaling globally including language support, units of measurement, and localised content. 

Attendees will come away with a clear framework for designing knowledge graphs that are both scalable and adaptable, grounded in practical industry experience. 

Display Date and Time
26 June, 11:20
Track
1
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Speaker Groups
Speaker
Individual Course Speaker
Events Event Speaker Beth Holmes
Programmatic Date Range
-
Session Title
Building Knowledge Graphs to Support Answering Customer Questions