Structured product data is the foundation — but in an AI-driven world, it's not the differentiator. Alexandru sets out what it takes to activate product data as a genuine growth driver.
- Why product information alone is no longer enough as AI reshapes how buyers search, compare, and decide
- What it means to connect data, content, and digital experience so products are visible, contextual, and decision-ready across every touchpoint
- How to build an AI-ready ecosystem across product, marketing, and digital teams that scales with complexity and drives measurable impact across markets, languages, and channels