Most companies believe their product data operations are in good shape. In a 2026 benchmark of 405 manufacturers and distributors, 117 organizations rated themselves fully ready for AI-driven commerce. When tested against operational evidence, not self-reported confidence, zero cleared the bar.
This session unpacks why the gap between what leaders believe and what their operations show is so wide, and so consistent, across company size and maturity.
Attendees will leave with three diagnostic questions they can ask their own teams this week.