DAP is a 160-year-old industrial manufacturer and long-time PIM user. When Kenya Czerwinski joined as the PIM/DAM administrator last year, she inherited a system that had launched but hadn't yet proven it could run the business. The primary issue was a retail syndication effort with major partners that had cost the program credibility.
In this live Q&A, Kenya talks candidly with Justin Alvia of Ntara.
They’ll discuss:
- Where things were when she joined
- How she's rebuilding trust through disciplined scoping
- Why closing the gap between PIM and DAM is the next chapter
Whether you make investment decisions around PIM or DAM or administer the programs yourself, this session is for you.