Brands face increasing pressure to align their offerings with diverse retailer requirements while managing efficiency and scale.
To set the stage, the presentation will begin with providing ground norms and approaches for success when brands consider their marketplace strategy across platforms. This segment will cover:
Key principles that brands should follow, including:
- Aligning with marketplace requirements.
- Fostering adaptability.
- Building retailer relationships.
- Smart Sourcing with Alibaba.com’s Accio
All illustrated with insights on how brands have successfully navigated multiple marketplaces, with strategies that maximized their success in different environments.
For all brand managers, product developers, and marketplace strategists eager to explore innovative solutions and thrive in today’s omnichannel retail landscape.