Robust governance is essential for effective PXM. Treating data as a strategic asset, because that’s what it is. To do so, we need to apply what we have learnt over the years from best practice product management. The outcome of this approach is the ‘Data Product’.
Product names, marketing descriptions, technical specifications, and catalogs can all be managed like products.
This session covers:
What a “Data Product” is.
Defining data products in PIM.
Implications for data governance in practice.
Skills and training necessary for successful data product management.