Change Management for Creative Ops
Real World Truth
Designing better processes is the (relatively) easy part. Getting stakeholders to adopt them is where most initiatives fail.
What to do
A session for Creative Ops leaders on how to overcome the "I'm too busy" resistance by reframing process improvements around stakeholder benefits rather than creative team needs.
Discussing
Real world conversation scripts and tactics that have successfully shifted buy-in at Fortune 500 companies.