The Resurrection of Design Systems
Anett Brodarics discusses how a rebranding initiative can be a transformative moment for design systems.
How strategic positioning during a company-wide rebrand can extend a design system's influence beyond product teams and create unprecedented organisational alignment and impact.
How to leverage a high-visibility rebranding project to:
- Establish design system teams with company-wide reach
- Align design efforts across product, brand, and marketing
- Demonstrate the tangible value of design systems
- Create a foundation for long-term organisational consistency
By treating rebranding as more than a visual refresh, design leaders can turn the occasion into a powerful catalyst for design system adoption and strategic collaboration.